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Roo Shamim
Spatial Experience & Product Strategist| Community-Centered Design, UX-led Product, Digital Media Systems, Experience Architecture
Professional Background
Roo Shamim is a dynamic and innovative professional who possesses a unique blend of creativity and analytical thinking. As a mercurial ideas person, Roo is not just a passive observer in the realm of design; instead, she is a participant fueled by a deep passion for lifestyle design challenges that resonate with digital natives. Since the onset of her career, Roo has collaborated with creative technologists and strategists to craft user experience (UX)-led product research that fosters ecosystems for continuous discovery, which, in turn, propels content for spatial environments. This commitment to creativity and innovation is a distinguishing feature of her professional journey.
With extensive experience across multiple organizations and diverse roles, Roo has demonstrated her exceptional ability to implement creative leadership. She leverages both liberating structures and agile methodologies in her projects, advocating for a collaborative and inclusive approach to innovation and creativity. By building remote and hybrid workflows, Roo effectively incorporates various perspectives into ideation, prototyping, and testing processes. Her comprehensive approach spans from conceptual design all the way through documentation, implementation, analysis, and reiteration. This allows her to effectively understand the impact of strategic interventions on product ecosystems, underscoring her analytical and visual, interactive methodologies.
Education and Achievements
Roo Shamim's academic background is as impressive as her professional experience. She earned her Bachelor's degree in Ecological, Environmental & Evolutionary Biology, focusing on Sustainable Urban Design at Columbia University. This robust educational foundation has informed her understanding of the intersection between ecology and urban settings, enabling her to approach projects with a sustainability mindset.
Thereafter, Roo pursued a Master of Science in Integrated Design & Media at New York University, where she honed her skills in design and media integration. This program helped solidify her expertise in various forms of media and their role in shaping user experiences effectively. Additionally, Roo continued to expand her knowledge through a specialized study in Product Management at General Assembly, which equipped her with the necessary skills to manage product development effectively.
Notable Achievements
In her professional tenure, Roo has held a multitude of important roles across several notable organizations. As the former Experience Architect and UX/Product Strategist at Anitya, she played a crucial role in shaping user experiences that resonated with target audiences. Her tenure as a Strategic Advisor in Applied Systems Thinking at Giving Desk saw her advocate for innovative strategies to improve organizational efficiencies.
Roo excelled as a Senior Product/Experience Architect at TPN, where she was responsible for delivering successful product strategies that enhanced user engagement. Additionally, her experience as a Culture Scout and Researcher at sparks & honey involved scouting trends and consumer behaviors, allowing her to provide valuable insights for clients.
As a Founding Member at Dreamers // Doers and the Founder of Future Local LLC, Roo has been integral in nurturing creative communities and promoting collaboration amongst forward-thinking individuals. Her role as a Store Experience Design Researcher at Rent The Runway allowed her to explore retail use cases, improving customer experiences by investigating user interactions with physical spaces.
Further extending her impact, Roo served as a CX Strategist at Bombas, where she worked to elevate the customer experience through thoughtful design. Her involvement as a Growth Acquisition Field Researcher at Via - On-Demand Transit underscored her commitment to understanding the mobility landscape, while her experience as a Member Experience Manager at Impact Hub Network showcased her dedication to community building.
Roo has worked as a Community and Content Consultant at the New Museum of Contemporary Art’s NEW INC, advising on community engagement strategies. Her advisory role as a UX-led Product Strategist at Withfriends highlights her ability to meld user experience strategies with product objectives effectively.
Roo’s creative journey has also seen her in various fellowships, including a Digital Media Fellowship at Brooklyn Experimental Media Center, adding depth to her understanding of media's future in design.
In addition to her professional roles in UX and design, Roo has contributed her expertise as a social media strategist for several organizations, including Fenton Communications and Chashama. Her passion for building communities is evident in her work as a Collaborator at Live With Design and as a Community Experience Lead/Content Strategist at The Music Building.
Each of Roo's roles has contributed to a wealth of ex
Highlights
Modeling AI voices for Shy Songwriters
ABOUT THE WORKSHOP:
This AI for musicians crash course will cover >>>
★ How to use AI voices created by others (think pinkpantheress, bad bunny, drake++)
★ The concept of building your own unique voices using audio theory an examples of previous work
★ How to "remix" any song using AI
★ Why it matters!
☆ REQUIREMENTS: Laptop and good internet connection ☆ LED BY POUCH ENVY (@pouch.envy)
A deep reflection on the relationship between thinking and building, being & doing, "procrasti-learning" and "prototyping", and one of the most inspiring things I've read in a while. Though, this makes me more certain that I'm looking for still searching for spaces & communities to build and make; perhaps more important than all of that is to serve through face-to-face interaction and active listening.
TLDR excerpt:
"So I ask honestly: Ought Reboot continue to exist? Are we adding any value? Are we teaching people something they don’t already know? Or, conversely, at what point are we simply “raising awareness” for the same old problems, gloating about our moral superiority, and doing nothing to change them?
People sometimes ask whether Reboot will start incubating products or startups to achieve our goals. After all, our community has the skills. Why not build the thing, instead of just theorizing about it? We’ve thought about doing so, and it’s not out of the question. But we also believe that “thinking” and “building” are complementary endeavors—and equally worthwhile ones. Criticism alone cannot change technology—but it serves as a guide for those who do. If we do our job right, the Reboot project will change tech’s trajectory far more than another ProductHunt launch "
