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Rory McAlister
Co-Founder - Freedom 365 - - Virtual Recovery System - - Freedom from Addiction and Trauma - - Self-guided Addiction & Trauma Recovery Software - -
Professional Background
Rory McAlister is a highly skilled professional with a robust background spanning over 15 years in media sales and marketing. With a deliberate pivot towards a mission-driven career, he co-founded the Freedom 365 Virtual Recovery System™, a groundbreaking initiative aimed at addressing the addiction crisis that affects countless families across America, including his own. As the Chief Marketing Officer at Freedom 365, Rory plays an instrumental role in connecting innovative recovery resources with organizations, ranging from treatment centers and healthcare organizations to universities and correctional facilities. His mission is clear: to bring hope and assist in the recovery journeys of individuals struggling with addiction.
Every day, Rory engages with decision-makers in various industries, providing them with valuable insights and solutions to incorporate recovery resources into their organizations. His extensive experience in sales and marketing assists him in understanding the diverse needs of these sectors and how best to approach them with impactful wellness initiatives. Rory's relentless drive and passion for this cause are reflected in the success of Freedom 365, which has already reached millions through multiple benefits platforms, transforming the way recovery resources are perceived and utilized.
Education and Achievements
Rory's academic journey took place at Elon University, where he earned his Bachelor of Arts in Marketing and Communications. This educational foundation has equipped him with essential skills that have propelled his career in various roles across notable companies. His impressive career history includes previous positions such as Director of Business Development at Varick Media Management, Director of Sales at Adweek, and East Coast Sales Director at The Wall Street Journal. Rory also carried out responsibilities as a co-owner at Full Recovery Wellness Center, where he further demonstrated his commitment to recovery and wellbeing.
His contributions and innovative thinking have not gone unrecognized. Rory played a pivotal role in gaining significant accolades for Freedom 365, including being listed in Fast Company’s World Changing Ideas and being named a top 10 Wellness Provider by HRTech Outlook Magazine. The company also received the prestigious Digit-Tech Innovator Award from NJBIZ Magazine, highlighting its impact on the wellness landscape. These honors underscore Rory’s commitment to providing vital resources and services that foster recovery and community wellness throughout the nation.
Key Skills and Accomplishments
- Co-founder and CMO: At Freedom 365, Rory has co-led the initiative, dedicated to bringing essential recovery resources to those in need. His insights and strategy have proven effective in enhancing the visibility and availability of recovery programs.
- Extensive Sales Experience: Rory’s background in media sales has provided him with comprehensive knowledge in driving business growth and developing successful marketing strategies that resonate with stakeholders.
- Consultative Approach: By consulting with industry leaders and decision-makers, Rory ensures Freedom 365 aligns its offerings with the specific needs of various organizations. His consultative approach helps foster partnerships that have a profound impact on recovery initiatives.
- Recognition and Awards: Under his marketing leadership, Freedom 365 has not only been recognized in leading industry publications but also embraced as an innovative and essential resource in the wellness community. The accolades from prominent organizations such as Fast Company and HRTech Outlook Magazine speak volumes about the significance of the work being done at Freedom 365.
Rory McAlister personifies dedication, innovation, and an unwavering commitment to addressing crucial societal issues. His journey from media sales to co-founding a transformative recovery system exemplifies a profound passion for empowering individuals in their recovery journeys and enhancing wellness in various organizational settings.
