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Rosalie Cohn
Manager, Local Brand Engagement & Event Marketing
Professional Background
Rosalie Cohn is an accomplished marketing professional with a wealth of experience in brand engagement and experiential strategy. Currently, she serves as the Manager of Local Brand Engagement & Event Marketing at REI, where she leverages her expertise to connect outdoor enthusiasts with the REI brand through engaging community events and effective local marketing strategies. With her broad knowledge and hands-on experience in experiential marketing, she plays a pivotal role in elevating the REI brand and fostering meaningful relationships with outdoor adventurers.
Before joining REI, Rosalie had an impressive tenure at Engine Shop, where she held several significant positions, including Vice President of Experiential Strategy, Senior Director of Creative Strategy, and Director of Creative Strategy. Her time there was marked by successful campaigns that blended creativity with strategic insight, propelling the growth of both the agency and its clientele. With a focus on crafting memorable experiences that resonate with audiences, Rosalie established herself as a leader in the experiential marketing domain.
Earlier in her career, Rosalie was a key player at Octagon, where she held various roles ranging from Account Director to Experiential Event Manager. This foundational experience honed her skills in account management and event strategy, equipping her with a comprehensive understanding of client needs and the dynamics of large-scale event execution. Additionally, she collaborated with diverse teams to deliver spectacular events that brought brands to life and created lasting impressions.
Her journey also includes her role as an Experiential Event Manager at EventNext, where she further developed her event management acumen and enhanced her ability to coordinate impactful client experiences. Rosalie initially began her career as a Volunteer & Special Events Coordinator (AmeriCorps Service Fellow) at SBP, which provided her with early exposure to event planning and nonprofit work, igniting her passion for creating meaningful experiences.
Education and Achievements
Rosalie Cohn earned her Bachelor’s Degree in English Language and Literature along with Political Science from the prestigious University of Michigan. Her academic background has contributed to her strong communication skills and analytical thinking, which are essential in the fast-paced and ever-evolving field of marketing. This dual focus has enabled her to approach projects with a unique perspective, combining creativity with a keen understanding of sociopolitical issues, consumer behavior, and market trends.
Throughout her career, Rosalie has been recognized for her innovative ideas and leadership abilities. Her work has significantly contributed to the success of multiple marketing initiatives, showcasing her talent for connecting brands with their target audiences through experiential touchpoints. She has consistently demonstrated her commitment to excellence, making her a respected figure in the marketing community.
Achievements
Among her notable achievements, Rosalie has led numerous successful campaigns that have not only enhanced brand visibility but also strengthened customer loyalty. At Engine Shop, she played a vital role in launching experiential campaigns that received accolades for their creativity and effectiveness, setting a benchmark within the industry.
At REI, Rosalie's innovative approach to local brand engagement has resulted in increased community participation and brand awareness. Her ability to curate events that reflect the brand's core values resonates well with the outdoor community, positioning REI as a leader in environmentally conscious retailing.
Rosalie's blend of creativity, strategy, and passion for brand engagement marks her as a trailblazer in the marketing sphere, with an eye towards future innovations in experiential marketing. Her journey reflects a deep commitment to excellence and a genuine love for creating impactful brand experiences, making her a valued asset to any organization she collaborates with.
