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Rosanna Leung
Associate Professor at National Kaohsiung University of Hospitality and Tourism
Professional Background
Rosanna Leung is a highly accomplished eMarketing and smart technology management expert with a deep-rooted specialization in applications within the Hospitality and Tourism industries. With an expansive career that spans over two decades, Rosanna has garnered extensive experience in the hotel and travel sector, making her a prominent figure in the field.
Prior to her transition into academia, Rosanna held significant leadership positions within the IT management realm at various international and local chain hotels. Her journey saw her rise to the esteemed role of Director of Operations at a pioneering online travel agency in Hong Kong, which was the first to offer online reservations as early as 2000. Her responsibilities encompassed a wide range of operational management tasks, including daily operations, system migrations, and contingency planning across Hong Kong and China. Notably, she also provided consultancy services on operational workflows, strategic planning, and marketing initiatives to hotels, travel organizations, and governmental bodies.
As an academic, Rosanna continues to bridge the gap between theory and practice by maintaining close collaborations with the industry. Her role as an Associate Professor at the Graduate Institute of Hospitality Management at National Kaohsiung University of Hospitality and Tourism in Taiwan has further solidified her expertise in hospitality education. Over the years, she has taken on multiple positions in academia, including notable roles at Caritas Bianchi College of Careers and I-Shou University, where she served as the Chair of the Department of International Tourism and Hospitality. Her commitment to furthering knowledge in smart hospitality and the integration of technology into educational paradigms has marked her as a thought leader in these areas.
Education and Achievements
Rosanna Leung earned her Doctorate in Hospitality and Tourism Information Technologies from The Hong Kong Polytechnic University. Her advanced studies laid the foundation for her research interests, which encompass various innovative and relevant topics in hospitality, including smart hospitality platforms, generative AI applications in hospitality training, robotic services in the hotel sector, virtual reality user experiences, and consumer behavior on social media. With a strong academic background, Rosanna also holds a Master of Science (MSc) in Hotel and Tourism Management from the same esteemed institution.
In her academic roles, she has contributed significantly to the field through research and consultancy while focusing on enhancing teaching methods and aligning them with industry trends. Rosanna's involvement with governmental and travel organizations as a research consultant further cements her reputation as a knowledgeable authority in tourism and marketing strategies.
Key Achievements
Throughout her remarkable career, Rosanna has achieved numerous milestones. She has consistently provided expert consultancy services that have positively impacted the operational strategies of various hotels and tourism organizations. Her dedication to advancing hospitality education and her ability to integrate technological innovations into training and operational frameworks are noteworthy. With a strong passion for research, Rosanna's work on the applications of generative AI and robotic services within hospitality has the potential to revolutionize the industry, and she continues to explore these dynamic frontiers.
Rosanna’s commitment to education and professional development is evident in her various academic positions, from her role as Head of Department to her current position as Associate Professor, where she develops curricula that prepare students for the evolving hospitality landscape. Her extensive network in the industry ensures that her students gain valuable insights and practical knowledge, making them competitive candidates in the job market upon graduation.
