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Rose Hamilton
Helping CPG Founders and Investors of innovative brands to profitably scale DTC & Retail businesses. Specialty in Vitamins & Supplements, Beauty and Pet markets. Podcast Host.
Rose Hamilton is a CPG Founder with over 20 years of experience working with and advising various consumer companies, such as Petsmart, The Vitamin Shoppe, Nutrafol, and Mend. She has a proven track record of helping raise over $70M in funding and generating more than $600M in additional revenue using her omnichannel and community-led methodology. Rose is known for her hands-on approach, diving deep into customer data and financials to create personalized growth strategies aligned with brand goals.
Highlights
Mastering the Art of Saying “No”
One of the toughest lessons to learn as a leader is the power of saying no.
I'll be the first to admit I used to be terrible at it. I wanted to please everyone, to say yes to every opportunity that came my way. But over time, I've realized that saying no is not a sign of weakness but a sign of strength and focus.
Take, for example, Kathryn Bricken, the Founder and CEO of Doughlicious The London Dough Co. and a recent guest on The Story of a Brand Show. Speaking about being bad at “saying no,” she jokingly said, “If someone came to me with a puppy and asked me to take care of it, I'd probably say yes without a second thought. That's just the kind of person I am.”
All kidding aside, we know that saying yes to everything in business isn't sustainable or smart.
Kathryn went on to relay, “The hardest part for me has been learning to say no to overspending, especially when it comes to marketing. In the early days, we thought throwing money at every marketing opportunity would yield results. But we quickly learned that it's not about how much you spend, but how wisely you spend it.”
I couldn’t agree more!!!
I have also become more discerning. I've learned to say no to activities and events that aren’t strategic or aligned with our goals. Time is the most precious currency.
So, brand founders, entrepreneurs, and leaders, don't hesitate to say no.
It's not about pleasing everyone; it's about staying focused on what truly matters for your business's success so that you can better serve others with your mission.
If you want to listen to my in-depth interview with Kathryn Bricken, the Founder and CEO of Doughlicious The London Dough Co., visit https://lnkd.in/ecYAiNvt
Remember to follow me, Rose Hamilton, for more conversations with industry leaders and to stay updated on the latest consumer brand trends in retail and beyond!
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What's the secret to finding balance and clarity?
Listen to this short clip from Alvie Faulkenbery IV, El Presidente of Alvies, and what he has to say in my interview on The Story of a Brand Show...
🔥🔥🔥👇Listen to the Episode Here:👇🔥🔥🔥
Alvies - Welcome to the Boot Party! https://lnkd.in/eUZXxnXh
🌟 Spark another idea? Give a 👍!
📒 Got thoughts? Share 'em!
♻️ Let's keep the ideas rolling! Reshare this post to inspire your network.
