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Rose Olson-Jannuzzi
Ecommerce Consultant | Fractional CMO / CDO | Klaviyo Certified
Rose Olson-Jannuzzi is a seasoned e-commerce and digital marketing professional with extensive experience in the fashion and sportswear industries. She currently serves as an Ecommerce Marketing Consultant and Fractional CMO/CDO at Jannuzzi Consulting, a role she has held since August 2018.1 In this position, she provides strategic marketing and digital consulting services for brands in various stages of development, including start-ups, rebranding efforts, and growth phases.
Key aspects of Rose's professional background include:
Experience
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Ecom Leader at Kellwood Company (August 2019 - December 2021): Rose managed e-commerce operations, digital marketing strategies, and execution. She drove significant revenue growth and bottom-line profit during her tenure.1
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COO at Concept 21 (January 2017 - August 2019): She led sales, operations, P&L accountability, human resources, and finance.1
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COO for Anta America at ANTA Sports Products Limited (February 2017 - June 2017): Rose played a crucial role in launching Anta America's basketball footwear in the U.S. market.1
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SVP of Operations, Retail, eCommerce at SwimSpot (October 2014 - October 2016): She was responsible for strategic planning, P&L accountability, and managing various aspects of retail and e-commerce operations.1
Skills and Expertise
Rose's skill set includes:
- Strategic digital marketing
- E-commerce platform management (Shopify, Klaviyo, Yotpo)
- Analytics and data-driven decision making
- Operations management
- Business process improvement
- Project management
- Team building
- P&L accountability
- Revenue growth strategies1
Education
Rose holds a degree in Business from the University of Life, which she attended from 1989 to 2019.1
Throughout her career, Rose has demonstrated a strong ability to leverage analytics, identify growth opportunities, and implement effective digital marketing strategies across various channels. Her expertise in e-commerce platforms, coupled with her understanding of consumer trends, has made her a valuable asset in driving brand awareness and revenue growth for numerous organizations.1
Highlights
Experiencing a decline in email revenue and performance despite good list hygiene practices? If you're using Klaviyo, precise deliverability analytics may reveal that the culprit is your content. Consider embarking on content hygiene to address the issue. Recently, a client witnessed an 80% drop in email metrics due to a simple oversight - their header link used 'http://' instead of 'https://'. Stay informed: emails with 'http:' are now being auto-blocked by fire walls and flagged as spam. #EmailMarketing #ContentHygiene #DeliverabilityAnalytics #Klaviyo
Excited to share a recent success story!🚀 One of our clients was struggling with manual work and Google Sheets to execute an incentivized order process for review syndication with BazaarVoice for Nordstrom. I identified a solution leveraging Shopify and an app, collaborated with the app developer to enhance functionality, outlined the process, and successfully implemented the solution. Yesterday, the client expressed their gratitude, saying, "Thank you. We are very happy that what you suggested and implemented worked flawlessly." Our team is dedicated to driving e-commerce sales growth by leveraging our retail and wholesale experiences to tackle challenges and deliver effective solutions. #ClientSuccess #EcommerceSolutions #ProblemSolvers
