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Ross Paquette

Chairman & CEO - Maropost

Ross Andrew Paquette is the founder of Maropost, a company that started as a customer-centric ESP in 2011 and quickly grew into one of the fastest-growing companies in North America.

Maropost's goal is to build a better platform by responding to customer needs, leading to the development of a unified customer engagement platform across various business areas such as marketing, commerce, service, clienteling, and more.

The company focuses on unifying customer data to create seamless customer experiences and revolutionizing how organizations operate through technology, bridging gaps between departments for improved customer engagement.

Ross Andrew Paquette is also involved in philanthropic activities, particularly through MaropostCares, a nonprofit that focuses on environmental conservation, endangered species preservation, and promoting sustainability and responsibility through innovative initiatives.

Highlights

May 22 · linkedin

I'm thrilled to welcome two exceptional product leaders to the Maropost team! 🎉

Tim Schulz and Alex Jacques have joined us as VP of Product, Commerce Cloud, and VP of Product, Marketing Cloud, respectively. Their expertise and passion for innovation perfectly align with our mission to revolutionize the way fast-growing businesses connect with their customers.

Tim and Alex's track records at BigCommerce, Google, Terminus, and Cheetah Digital speak for themselves. But what really excites me is their shared vision for the future of commerce and marketing technology.

As I note in the press release below, we're not just building a platform; we're creating a nerve center that empowers retailers to take control of every touchpoint in the customer journey. With Tim and Alex leading our product teams, we're about to make that vision a reality.

To our customers, partners, and team members: get ready. The best is yet to come! 💪

#Maropost #ecommerce #retail #marketing #leadership #innovation #growth

https://m-post.co/4aC09kl

Feb 2 · linkedin

Given a little cash back, how many U.S. online shoppers would be willing to delay delivery to improve sustainability?

86%, according to Statista.

Surprised? Maybe shoppers don’t expect you to be faster/cheaper AND sustainable. Here’s how to test the waters:

  1. Trade small incentives for sustainability. Doing so might also help you retain customers — a win-win.

  2. Don’t delay shipping too long. Only 29% were willing to wait up to 5 days. Find the right balance for your business.

  3. Educate customers — explain why sustainable shipping is important. Share data to help shape their point of view. For example:

→ By 2030, the total emissions caused by parcel and freight shipping from ecommerce shopping is expected to reach 25,000,000 metric tons of CO2. That’s the equivalent of 2.8 BILLION gallons of gasoline consumed.

Is environmental sustainability a priority for your business in 2024?

Ross Paquette
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Location

Toronto, Ontario, Canada