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Ross Fretten

Co-Founder and CPO of Waggel, CEO of Kibble, The Apprentice Candidate and Award Winning UX & Digital Product Designer.

Ross Fretten is an entrepreneur and award-winning product designer who co-founded Waggel, a pet insurance company, in 2018 with Andrew Leal.12 As the Chief Product Officer at Waggel, Fretten has been instrumental in creating a innovative pet insurance product that aims to simplify and improve the experience for pet owners.1

Fretten's background includes:

  1. Appearance on BBC's The Apprentice, where he presented a business plan for a dog training and fitness tracker app called Kibble.1

  2. Co-founding Waggel as a response to perceived problems in the pet insurance industry, aiming to offer more transparency and simplicity.1

  3. Leading Waggel to significant growth, with the company experiencing a 734% increase in the year leading up to March 2021.4

Under Fretten's leadership, Waggel has developed unique features such as:

  • A rewards program with exclusive benefits on pet-related products and services.1
  • Free consultations with dog behavior specialists and nutritionists.1
  • A streamlined, tech-focused approach allowing customers to get quotes within 30 seconds.2

Fretten's entrepreneurial philosophy emphasizes finding passion in one's work and identifying problems within an industry to solve.1 His LinkedIn username is rossfretten, and he describes himself as an "Entrepreneur, Award Winning Product Designer" on his X (formerly Twitter) profile.3

Related Questions

What inspired Ross Fretten to co-found Waggel?
How did appearing on BBC's The Apprentice influence Ross Fretten's entrepreneurial journey?
What are the unique features of Waggel's pet insurance compared to other providers?
How has Waggel's rewards program benefited its customers?
What challenges did Ross Fretten and Andrew Leal face when starting Waggel?
Ross Fretten
Ross Fretten, photo 1
Ross Fretten, photo 2
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Location

London, United Kingdom