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Ross McNab

Chief Revenue Officer at Vistar Media | I make things happen that otherwise wouldn't

Professional Background

Ross McNab is a seasoned professional and accomplished leader in the fields of marketing technology (mar-tech) and digital advertising. With a unique blend of entrepreneurial spirit and natural leadership qualities, Ross has positively impacted businesses at every level, from startups to established enterprises. Known for his big-picture focus paired with a readiness to dive into details, he has transformed companies through the creation and implementation of intelligent commercial strategies. His ability to pivot businesses from transactional operations to platform-oriented models has fostered long-term, mutual value relationships with clients and partners alike.

Currently serving as the President of North America Advertising at Cardlytics since 2019, Ross drives revenue growth and implements innovative strategies that enhance marketing and customer engagement for global brands. His work facilitates effective partnerships with major organizations such as Uber, IBM, Grainger, Instacart, and Live Nation, where he forges strong connections with senior executives including Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs). Ross embodies a client-first ethos, which is evident in his successful collaborations that create exceptional outcomes for all stakeholders.

Education and Achievements

Ross McNab earned a BA in Marketing and Commerce from Curtin University. His commitment to continuing education is evident through his attendance at Seth Godin's altMBA program, where he developed a deeper understanding of contemporary business practices and leadership strategies. This educational background has equipped him with the analytical and creative skills necessary to thrive in a competitive market.

His initial forays into the advertising landscape began with BlueSkyFrog, where Ross took on several roles including Advertising Manager and copywriter, establishing himself as a pioneer in mobile marketing. Transitioning to roles in larger organizations, Ross served as the Director of Global Business Development at MediaMind, making significant contributions to the company's evolution as a full-service ad-server SAAS platform.

During his tenure as Chief Revenue Officer (CRO) at Vistar Media and his co-founding of Kinected, he successfully generated substantial revenue and growth for the companies he led. A notable achievement was his role in generating $1 million in revenue within just 12 months for a start-up that was later acquired within three years, highlighting his expertise in scaling businesses efficiently.

Personal Life

Outside of his professional endeavors, Ross is a dedicated family man, raising three boys in New York. His background includes diverse international experiences, having lived in dynamic cities like Hong Kong, Sydney, and Perth, which contribute to his global perspective on business and marketing. This rich tapestry of experiences not only shapes his approach but also enhances his ability to communicate effectively across cultures and industries.

Achievements

  • President of North America Advertising @ Cardlytics since 2019, driving significant revenue growth and client relationships.
  • Co-founded Kinected in 2012, contributing to the company's early success and acquisition.
  • Former Managing Director North America @ MediaMath from 2014 to 2019, leading substantial expansion efforts in APAC.
  • Core team member in the transformation of Eyeblaster/MediaMind from a point to point rich media vendor to a full-service ad-server SAAS platform.
  • Early career included pivotal roles at Ninemsn during the prime of Hotmail and MSN Messenger.
  • Recognized as a pioneer in mobile marketing at BlueSkyFrog, contributing to significant advancements in the advertising sector.

Related Questions

How did Ross McNab develop his expertise in marketing technology and digital advertising?
What strategies has Ross McNab implemented at Cardlytics to drive revenue growth?
In what ways has Ross's entrepreneurial spirit influenced his career path?
How did Ross's international experience shape his approach to business and marketing?
What are the key factors behind Ross McNab's success in establishing partnerships with major global brands?
Ross McNab
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Location

New York, New York, United States