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Rossa Butler

Managing Director - Ireland at The Very Group

Rossa Butler is the Managing Director for Ireland at The Very Group, formerly known as Littlewoods Ireland.13 He has been in this role since 2019.1 Butler has overseen significant changes in the company, including its rebranding from Littlewoods Ireland to Very in July 2022.23

Under Butler's leadership, Very Ireland has:

  1. Grown to become Ireland's largest multi-category digital retailer2
  2. Achieved annual sales exceeding €125 million2
  3. Attracted about 350,000 customers and delivered over 2 million parcels annually23
  4. Expanded its product range to include more than 1,800 brands3

Butler has a background in retail, having worked in the industry for his entire career.1 He started on the shop floor of outdoor retailer 53 Degrees North during college, then moved to what is now The Very Group, holding various marketing and operations roles before becoming Managing Director.1

Recently, Butler has been involved in:

  1. Investing €1 million in a new mobile app for Very Ireland4
  2. Launching an interest-free payment plan called "Take 3"5
  3. Focusing on enhancing the customer shopping experience45

Butler is 36 years old (as of 2022) and lives in Greystones with his wife, Kate Raleigh, and their two children.1 He describes his role as Managing Director as "the best role in the world".1

Related Questions

What inspired Rossa Butler to pursue a career in retail?
How has Rossa Butler's leadership impacted Very's Irish operations?
What are some of the biggest challenges Rossa Butler has faced in his role?
How does Rossa Butler describe the core customer of Very in Ireland?
What strategies is Rossa Butler implementing to modernize the Littlewoods brand?
Rossa Butler
Rossa Butler, photo 1
Rossa Butler, photo 2
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Location

County Dublin, Ireland