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Rowan Tonkin

Experienced Sales and Marketing professional - Growth enabler - Excellent communicator - SF based Australian

Rowan Tonkin is the Chief Marketing Officer (CMO) at Planful, a role he has held since September 2019. With extensive experience in sales and marketing leadership, he has been instrumental in shaping the company's go-to-market strategy and operations. His background includes diverse roles across customer support, presales, and product marketing, which have equipped him with a comprehensive understanding of the dynamics within marketing and revenue operations.17

Professional Background

  • Current Role: CMO at Planful
    • Responsible for leading marketing strategies and operations.
    • Focuses on bridging the gap between finance and marketing to enhance collaboration and drive business growth.47
  • Experience: Prior to his current position, Tonkin has worked in various capacities that provided him insights into customer success, sales, and marketing dynamics. This breadth of experience allows him to align marketing initiatives closely with revenue objectives.7

Contributions at Planful

  • Strategic Initiatives: Under his leadership, Planful has embraced AI technologies to improve marketing strategies, emphasizing personalized customer experiences and data-driven decision-making.45
  • Brand Evolution: Tonkin has played a key role in rebranding efforts, transitioning from Host Analytics to Planful, and positioning the company as a content-driven organization during challenging market conditions.34
  • Collaboration Focus: He emphasizes the importance of collaboration between marketing and finance teams to create cohesive strategies that support overall business goals.8

Thought Leadership

Rowan Tonkin is also an active speaker and contributor to discussions on marketing transparency, trust, and the integration of AI in B2B marketing. He frequently shares insights on how effective alignment between sales and marketing can drive company growth.24 His work not only enhances Planful's market presence but also contributes significantly to the broader discourse on best practices in marketing within the SaaS industry.

For more insights into his professional journey and thoughts on marketing leadership, you can connect with him on LinkedIn at rowantonkin .6

Highlights

Jan 17 · linkedin

Ever felt the struggle of speaking the language of the business to your CEO, CFO, or board? It’s time to elevate your marketing game, ditch the vanity metrics, and start communicating your team’s true value in a way everyone can understand. 💪

Join me tomorrow to uncover the secrets to:

✅Presenting critical metrics that resonate with your executive team ✅Calculating ROI, business value, and LTV like a pro ✅Crafting a board deck that leaves a lasting impression

💡 Bonus: Stick around for a free template that will help you revolutionize your marketing performance reports.

Secure your spot in the comments 👇

Sep 20 · linkedin

Its that time of year again, and we're all trying to avoid the prior year challenges with our annual frenemy, Planning Season.

They bring hope = more spend, more headcount. 📈 They bring joy = you get that one win. 😇 They bring sadness = last minute reshuffles. 😭

But worst of all - those pesky surprises. 😡

I love getting surprises from my wife 🎁 , but not from Dan Fletcher 🚫 .

And unless its a blue bird deal, or a monster day of unexpected pipeline, he dislikes surprises from me too.

So lets keep surprises for home life.

Related Questions

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Rowan Tonkin
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Location

San Francisco Bay Area