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Rowena Morrow
Professional Background
Rowena Morrow is an accomplished professional with extensive experience spanning over 15 years in transformation, innovation, and change management. Her expertise is demonstrated through various senior roles across multiple sectors, including for-profit, not-for-profit, education, and government institutions both in Australia and internationally. Rowena’s work is highly focused on developing practices that foster transformation and change management, with a particular emphasis on supporting organizations undergoing significant shifts.
Currently, she serves as the Chief Strategy, Innovation and Performance Officer at The Greater Metropolitan Cemeteries Trust, where she plays a pivotal role in steering the organization towards future growth and adaptability. Her responsibilities include strategizing to ensure alignment of new future purposes across diverse functions while addressing intricate challenges that come with organizational change. This position allows her to leverage her deep understanding of transformation to not only guide policy but also to influence a culture that embraces change.
Previously, Rowena held the role of Director at Prospective Services Consulting and also served as the Managing Director at Prospective Services. In these roles, she actively engaged with various organizations to test innovative approaches and operational models to understand what works best in different contexts while focusing on the user experiences. This practical, hands-on approach has equipped Rowena with unique insights into the common mistakes organizations make when embarking on change, particularly the tendency to prioritize technology and processes over the human element of change.
Education and Achievements
Rowena’s educational background solidifies her qualifications for her roles in transformation and change management. She studied for a Bachelor of Arts at The Australian National University, which provided her with a strong foundation in arts and humanities, juxtaposing creative thought with structured analysis. She later pursued a Master of Science in Strategic Foresight at Swinburne University of Technology, where she honed her skills in foresight and strategic planning. This academic path has allowed her to assess and interpret future trends effectively, enabling organizations to prepare for and navigate through disrupted markets and environments.
Throughout her career, Rowena has dedicated herself to understanding the complexities organizations face today. She approaches transformation with an emphasis on systems thinking and human-centered design, ensuring that organizations focus on nurturing their people as they undergo significant changes. Her unique capability to distill complexity into actionable strategies sets her apart in the fields of innovation and change management.
Achievements
Rowena has achieved numerous milestones in her professional journey, tirelessly working to build capacities within organizations to better adapt to emergent challenges. Her philosophy centers on fostering a human-centered approach to change, recognizing that people are at the core of any successful transformation initiative.
By advocating for a shift in perspective, Rowena helps leaders embrace complexity rather than shy away from it. She employs foresight methodologies to encourage leaders and teams to think critically about the future landscape and prepare accordingly. Her work has been instrumental in enabling organizations to engage thoughtfully with disruption, creating pathways that align people with new processes and technologies while enhancing organizational resilience.
Through Rowena’s guidance, many organizations have transformed their operational models and improved their organizational cultures to support ongoing innovation. She has demonstrated that by placing value on empathy and human experiences, organizations can sustain change and foster a more adaptive way of working.
Rowena Morrow continues to impact her field positively, paving ways for organizations to thrive in uncertain circumstances by emphasizing the importance of aligning people, purpose, and processes in transformative journeys. Her passion for change management and her innovative mindset make her a sought-after expert in her field.
