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Roxana Ilie

B.right Marketing & Business Development Director at Today Advertising

Roxana Ilie is a seasoned marketing and business development professional with a strong background in creating and implementing (b)right brands, concepts, and campaigns for over 20 years.

She has a diverse skill set that spans from launching national-scale gift and holiday vouchers to re-branding regional market leaders, showcasing her creativity, pragmatism, and hands-on approach in managing complex projects.

Roxana is known for her 'no-box' ideas, striving to stand out from conventional solutions and make a lasting impact on every project, team, and company she works with.

Her expertise includes services, product, and corporate branding, brand building, product development and management, digital communication, partnership programs, industry and competition assessment, risk management, change strategy, business development strategy, employee benefits design, and project management.

She holds a Diploma in Project Management from CODECS, a BA in Marketing with an impressive mean grade of 9.92 from Universitatea "Alexandru Ioan Cuza" din Iași, and a certificate in Executive Coach Training (ECT) from Performance Consultants International.

Roxana has held various key roles in organizations such as Today Advertising, Marketer Calator, Temperfield, Smile Factory by Dr Widu, Solacium Pharma (A&D Pharma Group), Deloitte Romania, Business Upgrade, Lugera & Makler, ROMPETROL, Mediapro Studios & Mediafax, Totalsoft, Sodexo, Softwin, Astral Telecom (now UPC), EXPRESS TV STATION, and Technodil Design.

Roxana Ilie
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Location

Bucharest, Bucharest, Romania