Suggestions
Roxane Lacotte
Co-founder & User Research Lead @ Panash - 🎙 Host @ QUOTE, Le Podcast User Research
Professional Background
Roxane Lacotte is a highly accomplished professional with a rich background in user experience research and strategic marketing. As the co-founder and User Research Lead at Panash, Roxane plays a crucial role in helping organizations enhance their product decision-making processes through comprehensive research and insights. Her deep understanding of user behavior and market dynamics has empowered numerous companies to refine their offerings and better cater to their clientele.
Having previously served as a Consulting Partner at Panash, Roxane's expertise in user research positions her as a trusted advisor to businesses aiming to optimize their user experiences and product strategies. In addition, she has shared her knowledge by mentoring and contributing to initiatives such as Cousto, where she focuses on enriching the learning journey of incoming UX researchers. Roxane’s dynamic experience spans various roles including UX Researcher at Swile and Heetch, and Consulting UX Researcher at Adeliom, where she demonstrated her hands-on ability to conduct UX research methodologies that inform product development.
Education and Achievements
Roxane's educational background is equally impressive, showcasing her commitment to mastering the intricacies of marketing and business strategies. She began her academic journey with Classes préparatoires aux Grandes Ecoles de Commerce at Notre Dame de Sion in Marseille, an intensive preparatory course that laid the foundation for her subsequent studies. Roxane pursued her Bachelor's degree in International Business at EM Strasbourg Business School, where she developed a solid grounding in the principles of commerce.
Continuing her pursuit of knowledge, she completed her Master's degree in Marketing at EM Strasbourg Business School, further refining her skills in strategic and operational marketing. Roxane didn’t stop there; she strengthened her expertise by completing a Master 2 in Strategic and Operational Marketing at the prestigious Kelley School of Business at Indiana University. This multifaceted education equips her with a strong analytical framework essential for understanding market trends and consumer needs.
Notable Achievements
Roxane’s career is marked by significant achievements that underline her expertise and impact in the industry. Her role as a User Research Lead at Panash is a standout accomplishment, where she has not only influenced decision-making but has also helped shape the strategic direction of various organizations through user-centered design principles.
In her previous capacity as a UX Researcher at Swile, she played a vital role in advancing user research initiatives that directly contributed to enhancing user satisfaction and product usability. Roxane’s tenure at Heetch and Adeliom reflects her adaptability and continuous evolution within the UX landscape, showcasing her commitment to fostering user-centered innovation in product design.
Moreover, Roxane has made a significant impact as an educator and mentor, most notably in her role as a coach at Agicap and as a User Research coach at Natixis through Axance. By cultivating new talents in the field of UX research, she is ensuring that the next generation of professionals is well-equipped to tackle the challenges in product discovery and user experience.
Her involvement in multiple organizations along with her extensive list of prior roles, including UX Project Manager at Axance and Trade Marketing Retail Coordinator at Hanesbrands Inc., demonstrates her versatile skill set and broad understanding of both user experience and marketing domains. Roxane's diverse professional trajectory, coupled with her dedication to fostering talent, positions her as a forward-thinking leader in UX research and strategic marketing.
