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Roxy Borowska

Co-Founder at Coglode

Roxy Borowska is a co-founder of Coglode, a company that specializes in behavioral design and research. She, along with her co-founder Jerome Ribot, established Coglode to communicate behavioral science insights and help organizations make informed decisions based on psychological principles. Prior to founding Coglode in 2014, Roxy worked at Ribot, an award-winning agency known for its innovative design solutions for major clients such as Google, Disney, and Tesco.12

Professional Background

  • Education and Early Career: Roxy's background includes experience in consumer psychology, cognitive bias, and behavioral economics. This expertise informs her work at Coglode, where she focuses on applying behavioral insights to enhance design processes and decision-making.12
  • Workshops and Training: At Coglode, Roxy has been involved in conducting workshops aimed at educating teams from companies like Spotify and Facebook about behavioral design principles. These workshops are interactive and utilize Coglode's proprietary toolkit, Nuggets.12

Contributions to Behavioral Science

Roxy Borowska's work emphasizes the importance of understanding human behavior to improve design outcomes. Coglode offers various resources, including a blog with practical applications of behavioral science and tools for designers to integrate these insights into their work.34

Overall, Roxy Borowska is recognized for her contributions to the field of behavioral design, leveraging her knowledge to facilitate better user experiences through a deeper understanding of psychological factors.

Highlights

Apr 14 · coglode.com
Coglode Cookbook
Roxy & Jerome - Design Matters 19

Related Questions

What inspired Roxy Borowska to co-found Coglode?
How did Roxy Borowska's experience at Ribot influence her work at Coglode?
What are some key behavioral design principles that Roxy Borowska focuses on?
How does Coglode's behavioral design toolkit, Nuggets, work?
What companies has Coglode worked with, and what were the outcomes?
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Location

London, Greater London, United Kingdom