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Roy Friedman

CEO & Founder at Easyway

Roy Friedman is the CEO and Founder of Easyway, a company he established in 2019 that specializes in providing an end-to-end contactless guest journey platform for the hospitality industry. Easyway aims to enhance the guest experience by digitizing and personalizing interactions, ultimately improving operational efficiency and creating new revenue streams for hotels.12

Before founding Easyway, Friedman was the CEO and Founder of Eve, an AI-powered chatbot designed to recommend restaurants, bars, and activities based on user preferences, which he led from 2017 to 2019. He also served as a Commander in the Israel Defense Forces' Special Reconnaissance Forces from 2010 to 2013.1

Friedman studied Mechanical Engineering at Tel Aviv University from 2015 to 2017 and is proficient in Hebrew, English, and has elementary proficiency in Chinese.12

Highlights

May 22 · linkedin

Two weeks ago, Asaf Ofer and I dropped everything and jetted off to Palo Alto with the ICON - Israel Collaboration Network Program!

TL;DR: This program is hands down the best I've ever attended, and I'm pretty darn sure it's the best one out there!

During our time in Palo Alto, we had the incredible opportunity to engage in intimate sessions with founders who have built industry-leading companies such as Houzz and Navan, as well as top-notch leaders and world-renowned experts, including the brilliant former CMO of Gong. Talk about a power-packed experience!

But let me tell you, the real gem of the program wasn't just rubbing shoulders with these industry titans. It was the cohort of phenomenal companies that participated alongside us. Learning directly from these exceptional founders, who excel at every aspect of their businesses, was an absolute game-changer. The insights and knowledge gained during those sessions could fill a book! We walked away armed with practical tools, best practices, and the mindset to truly skyrocket our ventures and become 100 times more impactful. This program is a life-changing experience, and I'm certain that everyone who has been a part of it will attest to that.

Now, we're returning with a fire in our bellies, knowing exactly where Easyway needs to go and what steps we must take to launch our rocketship and conquer the world! It's time to turn our dreams into reality.

A heartfelt thank you goes out to Amir Gilad, Oded Poncz, Gabi Steele, Neatsun Ziv, Ofer Klein, Itamar Friedman, Dedy Kredo, Tal Niego, Elad Goldenberg, Ron Nissim, Avi Zetser, Regev Ben Simon, Or Zabludowski, Romi Gubes, and Nevo Elmalem for everything they've done, and a special shout-out to the incredible team at ICON Yasmin Lukatz Jessica Hare, and Noa Topaz. You've created something truly remarkable, and we're forever grateful for the opportunity to be a part of it. If you're looking to supercharge your entrepreneurial journey and connect with a community of game-changers, look no further than the ICON Program. Trust me, it's an experience you won't want to miss!

#ICONProgram #Entrepreneurship #GameChangers #Innovation #Rocketship

Apr 3 · linkedin

A few weeks ago, I had the privilege of receiving an invitation to join Calcalist כלכליסט's Mentor Class, where I was given the opportunity to interview an experienced entrepreneur and discuss the various challenges and dilemmas faced in daily business operations.

I was thrilled to accept the offer and was subsequently paired with Omer David Keilaf, the co-founder and CEO of Innoviz Technologies. Our insightful conversation yielded valuable advice for aspiring entrepreneurs embarking on their own journeys.

I extend my gratitude to both Omer and Calcalist for this incredible experience. You can view the full interview here: https://lnkd.in/eJcpQGc3 (Note: the interview is conducted in Hebrew)

Related Questions

What inspired Roy Friedman to start EasyWay?
How did Roy Friedman's experience in the IDF Special Reconnaissance Forces influence his career?
What are some key achievements of EasyWay under Roy Friedman's leadership?
How does EasyWay's technology differ from other guest journey platforms?
What challenges did Roy Friedman face while founding Eve?
Roy Friedman
Roy Friedman, photo 1
Roy Friedman, photo 2
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Experience

CEO & Founder at Easyway (2019 - Present)
CEO & Founder at Eve (2017 - 2019), Commander in the IDF Special Reconnaissance Forces at Israel Defense Forces (2010 - 2013)

Education

Mechanical Engineering at Tel Aviv University (2015 - 2017)

Location

Tel Aviv District, Israel