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Roy Harmon

Experienced marketing leader with expertise in multichannel marketing strategies

Roy Harmon is an experienced marketing leader who currently serves as the Chief Marketing Officer (CMO) at LeadPost, a position he has held since June 2022.1 With over a decade of professional experience in marketing, Roy has demonstrated a strong track record of driving growth and improving performance for various companies.

Career Highlights

LeadPost: As CMO at LeadPost, Roy is focused on helping businesses identify website visitors and convert them into leads.2 LeadPost has been recognized as a category leader by Gartner, with Roy emphasizing the company's ability to maximize ROI compared to other marketing solutions.3

Previous Roles: Before joining LeadPost, Roy held several notable positions:

  • Content Marketing Consultant at Raindance (April 2020 - June 2022)
  • Inbound Marketing Manager at TestGorilla (July 2020 - August 2021)
  • Editor-in-Chief at Advertoscope (January 2018 - December 2020)
  • Senior Digital Strategist at DX Marketing (February 2019 - April 2020)
  • Marketing Content Manager at Fusion Web Clinic (May 2017 - February 2019)

Expertise and Achievements

Roy has demonstrated expertise in various areas of marketing:

  • Multichannel marketing strategies
  • Content marketing and inbound marketing
  • Digital advertising
  • Social media management
  • Lead generation

Some of his notable achievements include:

  • Increasing unique visitors by 5,216.94% and free trial sign-ups by 5,533.33% at TestGorilla1
  • Developing a strategy that increased Annual Recurring Revenue (ARR) from $1.2M to $4.1M in one year at Fusion Web Clinic1
  • Managing $1.5 million in annual ad spend and increasing goal completions by 71.86% at Chumney & Associates1

Roy Harmon's LinkedIn username is royleads, and he is based in Anderson, South Carolina, United States.1

Highlights

Aug 9 · linkedin

Sometimes people say to me, “Roy, how did you become the go-to expert in marketing?”

And I say, “Well, Mom, you’ve been calling me a genius since I figured out the remote, so, here we are.”

Aug 8 · linkedin

You've been called out!

On the latest episode of The Hot Pursuit Podcast, Jeff Greenfield, CEO of Provalytics

CALLED

YOU

OUT

Just kidding. But he did have some very interesting things to say about good attribution in this privacy-first world we live in.

Check it out (link in the you-know-whats).

Related Questions

What are some of Roy Harmon's most notable achievements at LeadPost?
How did Roy Harmon's strategies at TestGorilla lead to such significant increases in unique visitors and free trial sign-ups?
What specific multichannel marketing strategies did Roy Harmon use to take companies from good to great?
Can you provide examples of Roy Harmon's work at Raindance?
What was Roy Harmon's role at the National Rifle Association, and what were his key accomplishments?
Roy Harmon
Roy Harmon, photo 1
Roy Harmon, photo 2
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Experience

CMO at LeadPost (June 2022 - Present)
Content Marketing Consultant at Raindance (April 2020 - June 2022), Inbound Marketing Manager at TestGorilla (July 2020 - August 2021), Editor-in-Chief at Advertoscope (January 2018 - December 2020), at Social Media Manager (August 2014 - April 2015), Digital Strategy Consultant (August 2010 - August 2014)

Education

BA, Political Science from University of Mississippi (2006 - 2009), BA, Philosophy from University of Mississippi (2006 - 2009), JD from University of South Carolina (2010 - 2013)

Location

Anderson, South Carolina, United States