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Roy Massey

Sr. Director, Programmatic at Dentsu

Roy Massey is currently the VP and Head of Media Activation at Version2 and Magnitude, starting in August 2021.13 Before his current position, Roy Massey was Group Director, Programmatic for Dentsu, where he led programmatic activation teams for clients like Intel, Jack in the Box, Oracle, Air New Zealand, and Microsoft Apps from June 2019 to August 2021.123 He has over 10 years of leadership experience in traditional and programmatic media buying, specializing in strategy, performance optimization, and measurable results.2

Massey’s extensive experience includes:

  • Version2 As Vice President, Head of Media Activation, Massey leads internal teams and clients, utilizing Version2's ORION trading platform to maximize engagement and profitability.2
  • Dentsu As Group Director, Programmatic, he oversaw programmatic activation teams.2 His client list included Intel, Jack in the Box, Oracle, Air New Zealand, and Microsoft Apps.3
  • AUDIENCEX Prior to Dentsu, Roy was the Director of Programmatic from October 2016 to June 2019, where he led the Ad Operations and Programmatic Buying department.1 Before that he was Sr. Programmatic Media Buyer from May 2015 to September 2016.13
  • PMI 5 Media Inc Roy worked as Digital Media Manager from August 2013 to April 2015.13
  • RGM Group Roy held the positions of Demand Manager (March 2013-August 2013) and Advertising Operations (December 2011-February 2013).13
  • JustLuxe.com Roy was a Community Admin from March 2011 to March 2015.13
  • PVC Inc Roy started his career here as a Sales/Customer Service representative from May 2007 to December 2011.13

Massey holds a BA degree in Economics from San Diego State University.13

Related Questions

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Roy Massey
Roy Massey, photo 1
Roy Massey, photo 2
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Location

Los Angeles, California