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Roy Ripper
Make 3-6 Placements Every Month | Simple Scaleable System | No More Revenue Roller Coaster | Apply to work with me in the program link below
Roy Ripper is a prominent figure in the recruitment industry, known for his extensive experience and innovative approaches to recruitment and business growth. As the Founder and CEO of Recruiter LeadGen, he has dedicated over 37 years to enhancing recruitment practices and helping businesses scale effectively.
Professional Background
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Early Career: Roy began his career as a consultant specializing in selling client-paid recruitment advertising. He quickly progressed to Operations Director within three years before co-founding a specialist executive search company with James Caan, focusing on retained searches.1
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Training and Development: He undertook a recruitment training apprenticeship with Tony Byrne and later worked with Ann Swain at Learning Curve. Roy also established the executive search division for Corporate Services Group, significantly increasing revenue and profit within two years.1
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Entrepreneurial Ventures: In 2007, he co-founded Recruitment Juice, which created groundbreaking training programs for recruiters globally. His work has reached over 43,000 small recruitment businesses, helping them launch and scale their operations.12
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Coaching and Consulting: Roy specializes in coaching SME recruitment business owners and solopreneurs, focusing on maximizing their LinkedIn profiles and utilizing the latest technology for lead generation. He has trained over 525,000 recruiters through personalized coaching and online courses.2
Key Contributions
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Publications: Roy is the author of the Amazon #1 bestseller "Recruitment Blueprint," which outlines strategies for successful recruitment practices.2
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Media Presence: He is also known for hosting the "Recruiters Live Lounge" podcast, where he shares insights and strategies relevant to the recruitment industry.2
Philosophy and Approach
Roy advocates for a blend of proven recruitment methodologies with modern technology to enhance efficiency and profitability in recruitment businesses. His unique approach emphasizes automation and effective processes to help clients achieve significant growth while maintaining work-life balance.12
Roy Ripper's expertise positions him as a leading authority in recruitment, making him a sought-after mentor for those looking to improve their business outcomes in this competitive field.
Highlights
I've got to be honest...I see this all the time...
Recruitment business owners, just like you, putting in the effort, crafting your lovely looking LinkedIn posts, and then… nothing.
Crickets. 🦗🦗🦗
Maybe the odd like here or there —if you're lucky, it's not just your mum! 😅
But the real kicker?
- No comments
- No reposts
- No engagement. 😢
It’s like shouting into the void, and I know how demoralising that can be…
..especially when every so-called LinkedIn guru tells you you should be posting 3-5 times a week.
Here’s the thing: it's not your fault.
You’re a recruiter, not a copywriter.
You’ve got the skills to find top talent,
but no one ever gave you the manual on how to make LinkedIn work for you.
That’s why I’ve put together a little something to help you out.
Here’s a quick guide to get you started:
- Craft Your Post 📝
Start with a hook that grabs attention—make it personal, make it relevant. Keep your text short and to the point. Use bullet points or lists to make it easy on the eyes.
- Post the Link in the First Comment 🔗
Avoid the dreaded LinkedIn penalty by keeping URLs out of your main post. Instead, drop that link in the first comment. It’s a small tweak, but it makes a big difference.
- Use an Image to Boost Engagement 📸
Visuals are key! Upload a relevant image or screenshot to make your post stand out and attract more eyeballs.
But that’s just the tip of the iceberg.
I’ve put together a full cheat sheet that dives into all the details,
step by step.
If you’re a fledgling recruitment business owner and want to up your LinkedIn game, this one’s for you.
👉 Grab your free LinkedIn Posting Cheat Sheet by simply 'liking' this post and commenting the word 'CRICKETS' in the comments below!
#RecruitmentTips #LinkedInStrategy #LeadGeneration
The best recruiters who close the most deals do this 👇🏽
Ever finished taking a new job spec on a client call or Zoom feeling like a glorified note-taker instead of an expert recruiter?
That ends today.
It’s time to flip the script and position yourself as the authority in every conversation—whether it’s on the phone, via Zoom, or over email.
Here’s how to turn those briefings into opportunities to gain control, sell yourself, and close more placements.
👉 Gain Control
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Whether on a call, Zoom, or email, how you handle the brief sets the tone.
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If you act like an order taker, that’s exactly how the client will treat you.
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Guide the conversation—even virtually—and get the client to work your way.
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This establishes your authority and sets the stage for a more collaborative partnership.
👉 Sell Yourself
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A client brief—no matter the medium—is more than just gathering details.
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It’s a prime opportunity to sell yourself.
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Clients judge you not just by info you provide, but by the quality of your questions.
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Sharp questions build trust and highlight your value, whether in person, on screen, or in writing.
👉 Close for the Business
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Here’s the kicker: never wrap up a call, Zoom, or email exchange without asking for the go-ahead.
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All the groundwork can be lost if you don’t secure the business immediately.
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Don’t set up the next recruiter for success—claim the win for yourself.
👉 Understand the Need
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The more you dig into the client’s needs, the better you can align them with the right candidates.
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This goes beyond note-taking—it’s about understanding the role to tailor your search and ensure every candidate is a perfect fit.
👉 Identify the Priority Level
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Every vacancy should come with a priority level, whether it’s urgent, difficult to place, or something you can’t work on.
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This system helps you manage your time and resources effectively, ensuring that high-priority roles get the attention they need.
👉 Widen the Job Specification
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Always look to broaden the job spec, even if you’re communicating remotely.
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Ask parameter-widening questions like, “Would you consider someone from a different background?” or “Is location flexibility an option?”
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Expanding the scope increases your chances of finding the ideal candidate.
Incorporate these strategies into how you handle taking your next client job brief, and you’ll go from being just dismissed as an 'order taker' to a 'deal closer'.
You’ll not only control the recruitment process but also consistently deliver top-tier candidates that impress your client and lead to even more placements.
If this resonated with you, give it a like and share it with other recruiters.
#RecruitmentStrategy #AgencyOwner #BusinessGrowth
