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Roy Rosell

Director of Product Marketing | Positioning and Launch Nerd | Product Storyteller

Roy Rosell is a seasoned product marketing and customer marketing leader with over 11 years of experience in building and developing product and customer marketing functions across various industries.

His expertise lies in driving customer advocacy, leading high-performing teams, conducting discovery and research programs, creating impactful launch frameworks, and establishing revenue-focused sales enablement strategies.

Roy has a strong background in managing customer programs, crafting compelling stories, fostering collaborative environments, and promoting cross-functional relationship building.

Education-wise, Roy holds a Bachelor of Science in International Business and Marketing Management, an MBA in Marketing, and various certifications in product management, sales enablement, and customer advisory board participation.

He has held significant roles in reputable organizations such as VMware, NEXT Trucking, and The Argon Group, showcasing his leadership and strategic marketing capabilities.

Roy's professional journey has seen him excel in B2B and B2C SaaS, fintech, mobile apps, marketplaces, logistics, sports, and information security sectors, where he has made a lasting impact with his customer-centric approach and revenue-driven initiatives.

Highlights

Mar 19 · linkedin

Just got Masters certified through the Product Marketing Alliance for Customer Research!

Mar 14 · linkedin

Have you ever used a product, wondered if you're using it right, then dove head first in to Google, Bing, Quora, Reddit, ________ (insert social media platform here) to find SMEs and people wondering the same thing as you? Enter: The Customer Community.

I'm thrilled to unveil my latest article: "Get Customers Talkin': 6 Tips to Building Your First Customer Community." Check it out if you're looking for tips and tactics to building a simple, low-cost community that will get your customers engaging with you and each other.

#CustomerCommunities #EngagementStrategies #customermarketing #productmarketing #LinkedInArticle #customerexperience

Roy Rosell
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Location

Los Angeles Metropolitan Area