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Roy Taylor
CEO at Ryff
Roy Taylor is a prominent entrepreneur and the founder and CEO of Ryff, a technology company specializing in In-Scene Advertising. He established Ryff in 2018 and has been instrumental in its growth as a leader in integrating brands into media content through advanced AI and visual computing technologies. Under his leadership, Ryff has developed innovative advertising solutions that have garnered attention from major brands, including Coca-Cola, and have been recognized in industry publications like Forbes Magazine.12
Professional Background
- Current Role:
- CEO, Ryff (March 2018 - Present)
- Focuses on leveraging AI for real-time digital brand integration in various media formats.
- CEO, Ryff (March 2018 - Present)
- Other Positions:
- Chairman Emeritus, Infinity Film Festival Beverly Hills (June 2018 - Present)
- Immersive Technology Adviser, Dodge College of Film and Media Arts (August 2016 - Present)
- Member of the Board of Governors, The Advanced Imaging Society (January 2016 - Present)
Education
- Stanford University: Executive Program (2010)
- Maidstone College, Kent, England: Bachelor's Degree in Business Studies (1985)
Achievements
Roy Taylor has received accolades for his contributions to the media and entertainment industry, including a Lumiere Award from the Advanced Imaging Society for his pioneering work in production technology. His efforts have significantly impacted how brands engage with audiences through integrated advertising strategies.23
Vision for Ryff
Under Taylor's guidance, Ryff aims to redefine traditional product placement by creating more immersive and effective advertising experiences that resonate with viewers. This approach not only enhances brand visibility but also opens new revenue streams for content creators and distributors.12
Highlights
The guys at Ryff have a fantastic new super simple pitch for brands and content owners. “Turn on your TV”. The power of being able to show AI Advertising across countless shows, films, sport, etc. is all thats needed. So in thanks to them here’s a plug for Tubi search for “This is the Year” to see what we did for General Mills
Being a startup CEO with an original invention is hard. Selling into a moribund frightened industry such as advertising makes it even more difficult. So be prepared to be rejected literally 100's upon 100's of times. But here is the kicker. And it is a BIG one.
After the guy below eventually at his last gasp makes his first sale, something happens. That King now has that machine gun and uses it to decimate his competition. He wonders how he could have kept ignoring you so long and marvels at how lucky he is to have adopted you first. So then what happens?
Everyone wants your product. The guy that has it tries to tie you up to keep you to himself. It is pleasing, gratifying to suddenly be told that "we knew you'd make it" but stay grounded. Careful. Because having everyone's attention can be as bad as having no ones.
