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Roy Yanai

VP Product at AppsFlyer

Roy Yanai is the Vice President of Product Management at AppsFlyer, a mobile attribution platform that helps marketers measure campaign performance. He has been with the company for seven years and has progressed through various roles, starting as a Product Manager and advancing to Senior Product Manager and Director before becoming VP in March 2023.13

Based in Tel Aviv, Yanai has been actively involved in discussions surrounding mobile marketing, particularly in the context of privacy changes such as Apple's App Tracking Transparency (ATT) policy and its implications for the advertising industry. He emphasizes the importance of adapting to these changes and has been instrumental in AppsFlyer's integration with the Android Privacy Sandbox, aiming to prepare the mobile ad industry for potential shifts similar to those experienced with ATT.12

Yanai's expertise lies in product management and mobile marketing, where he focuses on optimizing user engagement and attribution strategies in a rapidly evolving digital landscape.45

Highlights

Aug 28 · linkedin

If you are interested in learning more about Cookie deprecation and its effect on Mobile, you should tune in to this one. Join Peggy Anne Salz, Gaylord Zach, David Philippson, Ray Brusca and myself to this webinar on Sep 4th

Register here - https://hubs.la/Q02L7d0R0

Jul 22 · linkedin

** Google officially holds off 3rd party cookie deprecation ** Google Privacy Sandbox is a huge multi-player marketplace. Like other marketplaces, the network effect is core — the more players participating, the better the marketplace. I have seen critics argue that Sandbox is not sufficient to replace the current capabilities of the ad ecosystem. In response, Google argues that more players are missing from these tests.

In order to solve this "chicken-egg" challenge, today, Google is officially holding off with 3rd party cookie deprecation. The goal, as it seems, is to get more players in on Sandbox before making the final move on cookies.

Related Questions

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Roy Yanai
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Location

Israel