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Rubens Filho
Using magic as a canvas to shift mindsets and improve soft skills. (He/Him)
Professional Background
Rubens Filho is a dynamic London-based entrepreneur who boasts over 20 years of extensive experience spanning across various domains including business, digital media, and creativity. With a rich professional journey that has taken him through diverse landscapes such as Brazil, the United States, and the United Kingdom, Rubens has cultivated a unique blend of legal and creative expertise. His impressive tenure in the advertising industry is marked by numerous accolades, where he led teams to win prestigious awards while working with global brands. In 2015, Rubens co-founded Abracademy—a groundbreaking organization that integrates magic into the learning and development (L&D) sector. This innovative approach not only showcases his entrepreneurial spirit but also highlights his commitment to transforming traditional learning methods into engaging experiences that facilitate personal and professional growth.
Education and Achievements
Rubens's academic credentials are as impressive as his professional accomplishments. He holds a Bachelor's degree in Advertising and Marketing from the esteemed Escola Superior de Propaganda e Marketing, which laid the foundation for his successful career in the creative industry. Continuing his pursuit of knowledge, he earned a Bachelor of Laws (LL.B.) in Corporate Law from the prestigious Universidade de SĂŁo Paulo (USP), providing him with a solid legal groundwork that complements his creative endeavors.
Furthering his education, Rubens completed a Master's degree in Comparative Jurisprudence at New York University (NYU), where he deepened his understanding of global legal systems—a trait that undoubtedly contributes to his foresight and approach in the business landscape. Additionally, he enhanced his expertise in digital media management with a Master's degree from Hyper Island, a renowned institution recognized for its innovative approach to learning in the digital age.
Across his career, Rubens has held pivotal roles at several leading organizations. As a co-founder of Abracademy, he has actively developed programs that leverage the concept of magic to inspire individuals to unlock their potential. His previous roles include Digital Media Manager at Havas Work Club, where he managed media strategies and campaigns that elevated brand presence, and Integrated Creative Director at Ogilvy & Mather, where he played a significant role in crafting integrated marketing solutions. His early career experience also encompasses positions as a Copywriter and Writer at Ogilvy & Mather and DBA, respectively, where he honed his creative skills and storytelling abilities.
Achievements
Rubens’s commitment to excellence is reflected in the numerous awards his teams have garnered in the advertising field, a testament to his effective leadership and innovative strategies. His work has not only influenced major campaigns but has also inspired numerous professionals in the industry. Beyond accolades, Rubens's passion for fostering human connections through play and learning distinguishes him as a thought leader in the L&D space. Abracademy’s workshops epitomize this philosophy, creating an environment where individuals can engage in meaningful play, enabling transformative learning experiences that lead to profound personal development.
For those interested in the intersection of creativity, education, and personal development, Rubens invites collaboration and discussion. He welcomes the opportunity to share ideas over coffee and explore the magic within everyone. Huzza! đź’Ą
