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Ruby Gottlieb
Media & Marketing Consultant
Professional Background
Ruby Gottlieb is a seasoned Media and Marketing Professional with a wealth of experience in various aspects of media and marketing, dating back to the mid-1990s. Known for her collaborative leadership style, Ruby has built an impressive career developing cross-platform integrated programs for a diverse range of companies, from innovative startups to established Fortune 500 leaders. Her extensive skill set spans traditional media, digital platforms, mobile marketing, search, and social media, demonstrating her versatility and depth in the industry.
Throughout her career, Ruby has taken on several prominent roles, including her current position as a Media and Marketing Consultant at The Media Advisory, LLC. In prior roles, she made significant contributions as the Senior Vice President and Managing Director at Horizon Media Inc., as well as the Senior Vice President and Media Director at Ephron Raboy & Tsao. Her previous experience as the Vice President and Media Supervisor at Warwick Welsh & Miller further solidifies her as a key player in the media landscape. Ruby's managerial expertise combines hands-on experience in research, strategy development, negotiation, planning, buying, and analytics, which are critical in developing successful marketing campaigns.
Her reputation as a relationship-builder and collaborative leader is well-earned, as she has consistently worked to foster strong, trustworthy partnerships with clients as well as media, technology, and research collaborators. Ruby believes in the power of education and continuous learning, leading numerous educational programs aimed at enhancing digital and cross-media knowledge among clients and agency staff alike. By emphasizing best practices in digital media, Ruby has positioned herself as an advocate for knowledge-sharing and professional development in the ever-evolving landscape of marketing.
Education and Achievements
Ruby Gottlieb holds a Bachelor of Arts in Communications from Queens College, where she honed her foundational skills in communication theory and practice. Additionally, she pursued a Certificate in Marketing at New York University, further enhancing her expertise in the marketing field. These educational accomplishments have equipped Ruby with a comprehensive understanding of both theoretical and practical dimensions of media and marketing, enabling her to thrive in her career.
An early adopter of technology, Ruby has continuously engaged with advancements in the digital industry and their impact on marketing and media strategies. Her entrepreneurial spirit and creative thinking have played a vital role in uncovering new opportunities for brands, allowing her to build teams and divisions that consistently exceed expectations. Ruby's proactive and resourceful approach to problem-solving showcases her ability to be intuitive and energetic when tackling marketing challenges.
Notable Achievements
- Successfully spearheaded innovative educational initiatives designed for all levels of agency and client staff, greatly enhancing expertise in digital and cross-media marketing practices.
- Established and nurtured strong relationships within the industry, earning a formidable reputation among peers, clients, and partners.
- Assisted a diverse portfolio of clients in navigating the complexities of media planning, buying, and integrated marketing communication, resulting in measurable business growth and industry recognition.
- Played a pivotal role in fostering teamwork and collaboration across departments, leveraging the strengths of various teams to create effective cross-platform marketing campaigns.
- Recognized for a forward-thinking approach to media and marketing, with a strong emphasis on the importance of combining traditional and digital media strategies for maximum impact.
Ruby’s career is characterized by her unwavering passion for marketing and media, her dedication to learning, and her intuitive understanding of the industry's complexities. As a result, she continues to be a significant contributor to the field, inspiring those around her with her energetic and resourceful approach to every project she embraces.
