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Ruby Raut

CEO and co-founder of WUKA

Ruby Raut is the CEO and co-founder of WUKA (Wake Up Kick Ass), a UK-based company that pioneered period underwear in the country.12 Here are some key details about Ruby Raut:

Background and Education

Ruby grew up in Nepal, where she experienced firsthand the stigma and challenges associated with menstruation.2 She later moved to the UK and earned a Bachelor's Degree in Environmental Science and Health from The Open University.1

Career and Entrepreneurship

WUKA Founder:: In February 2018, Ruby launched WUKA, the UK's first period underwear brand.1 The company aims to provide sustainable, comfortable, and leak-free alternatives to traditional menstrual products.2

Environmental Focus:: Prior to founding WUKA, Ruby worked on various environmental projects, including:

  • Food Waste Project Committee Member at Sustainable St Albans
  • Project Coordinator for the Environmenstrual Project at Women's Environmental Network1

Mission and Impact

Ruby's mission with WUKA extends beyond providing menstrual products:

  • Sustainability: WUKA products are made from eco-friendly materials like Tencel, organic cotton, and recycled nylon.3
  • Breaking Taboos: Ruby works to eradicate period shame and encourage open conversations about menstruation.3
  • Inclusivity: WUKA caters to a diverse audience, including postpartum mothers and those with slight incontinence.3

Achievements

  • Grew WUKA from a £7,000 Kickstarter campaign in 2017 to a company with a £5 million turnover in 2023.4
  • Successfully campaigned for the recognition of period pants as menstrual products, leading to VAT exemption in the UK from January 2024.2
  • Sold over 700,000 products in 46 countries.2

Ruby Raut's journey from experiencing period stigma in Nepal to becoming a successful entrepreneur in the UK showcases her determination to create positive change in menstrual health and sustainability.

Highlights

May 16 · beautybible.com
7 Secrets of Beauty & Wellbeing: WUKA founder Ruby Raut
7 Secrets of Beauty & Wellbeing: WUKA founder Ruby Raut
Jan 19 · youtube.com
The tale of Ruby Raut: Meeting the founder of UK's first ... - YouTube
The tale of Ruby Raut: Meeting the founder of UK's first ... - YouTube
Jan 19 · france24.com
The tale of Ruby Raut: Meeting the founder of UK's first reusable ...
The tale of Ruby Raut: Meeting the founder of UK's first reusable ...

Related Questions

What inspired Ruby Raut to start WUKA?
How did Ruby Raut's background in environmental science influence her career?
What challenges did Ruby Raut face when launching WUKA?
How has Ruby Raut's work impacted the sustainability of period products?
What are Ruby Raut's future plans for WUKA?
Ruby Raut
Ruby Raut, photo 1
Ruby Raut, photo 2
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Location

London, England, United Kingdom