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Ruchi Agarwal

Business Integrity - Product - Facebook - Ex-Mu Sigma

Ruchi Agarwal is a Rotational Product Manager at Meta (formerly Facebook), with over eight years of experience in product management, technology, and analytics. She has a background in working with various technologies and has been involved in projects aimed at helping businesses grow, particularly in the JAPAC (Japan and Asia Pacific) region.

Agarwal holds a degree from the National University of Singapore, which has contributed to her expertise in the tech industry. Her professional journey reflects a strong focus on leveraging analytics and technology to drive product development and business success.12

Highlights

Mar 21 · linkedin

I am thrilled to have wrapped up the Meta Measurement Summit for APAC in Singapore today! It was an amazing experience to meet and hear from business leaders from various countries and verticals on all things advertising and analytics. It was my privilege to present insights on measurement strategies tailored to navigate the evolving landscape of advertising, privacy, and data ecosystems. A definite highlight was the opportunity to moderate a panel featuring Data Science leaders from prominent APAC businesses: Ajith Kumar from Castlery, Vipul Maheshwari from Honasa Consumer Ltd. (aka MamaEarth) and Hamish Mogan from Les Mills International. These powerhouse brands are making waves globally, and we are fortunate to be a part of their growth story.

Key takeaways from our discussion include:

  • Omni-channel measurement continues to be top of mind for our clients.
  • Addressing measurement debt is imperative for long-term success, particularly amidst challenging macroeconomic conditions. We live in a world with a high rate of change, and our measurement approaches need to evolve and be cutting-edge.
  • Prioritise operational efficiency and rigor. Squeeze more out of every dollar. This has never been more important.
  • All advertisers want products and solutions that drive profitability from the first order of the customer itself and drive sustainable growth.

And of course, any panel is incomplete without some jokes and laughters. ;)

Looking forward to continued collaboration and innovation in the realm of measurement and analytics!

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Ruchi Agarwal
Ruchi Agarwal, photo 1
Ruchi Agarwal, photo 2
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Location

Singapore