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Rupert Pay

Head of Advertiser Sales - APAC

Rupert Pay is the Head of Advertiser Sales - APAC at iion, a gaming advertising platform. He assumed this role in July 2024, bringing with him a wealth of experience from previous leadership positions in the advertising and technology sectors. Before joining iion, Pay held significant roles at companies such as Blis, Bonzai, and InMobi, where he focused on advancing advertising strategies across the Asia-Pacific region.12

In his current position, Pay is actively engaging with media agencies to promote the integration of gaming into their advertising strategies. He has expressed surprise at the slow adoption of gaming advertising among brands, despite a substantial audience—81% of Australians reportedly play games for an average of 90 minutes daily.1 Pay emphasizes the need for education within the industry regarding the potential of gaming as a powerful advertising channel, advocating for a shift in how brands approach media planning.1

Rupert Pay's background in agency roles influences his perspective on the importance of measurement and efficacy in advertising. He aims to demonstrate how gaming can effectively enhance customer engagement and brand loyalty.1 His insights were highlighted during discussions at industry events like the IAB Gaming Summit, where he called for more comprehensive comparisons between gaming and traditional digital advertising channels.1

For more details about his professional journey and insights, you can find him on LinkedIn under the username rupertpay.

Highlights

Nov 12 · adnews.com.au
Why aren't more brands spending on gaming advertising? - AdNews
Why aren't more brands spending on gaming advertising? - AdNews
Jul 22 · adnews.com.au
Rupert Pay appointed iion's APAC head of advertiser sales - AdNews

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Rupert Pay
Rupert Pay, photo 1
Rupert Pay, photo 2
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Location

Sydney, New South Wales, Australia