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Rupert Thurlow

Customer Intelligence Associate Director at Dow Jones

Rupert Thurlow is currently the Customer Intelligence Associate Director at Dow Jones, where he plays a key role in leveraging customer insights to enhance products and services. His work focuses on understanding customer behavior and preferences, particularly in relation to mobile experiences and subscription services. Thurlow has been involved in various initiatives aimed at improving customer engagement and retention, such as Project Artemis, which sought to address gender imbalances in Dow Jones’ subscriber base by employing a combination of qualitative and quantitative research methods.13

In his previous roles, Thurlow has served as a Customer Intelligence Manager and Analyst, contributing to projects that emphasize the importance of qualitative research in understanding consumer needs and behaviors.23 His expertise lies in utilizing customer knowledge to inform strategic decisions within the organization, ensuring that Dow Jones remains responsive to its audience's needs.

Thurlow has also participated in industry conferences, sharing insights on the value of qualitative research in media and marketing contexts.3 His professional background reflects a strong commitment to enhancing the customer experience through data-driven strategies.

Highlights

Jun 30 · rpclegal.com
Regulatory update - December 2021 - Search results | RPC
Jan 31 · merlien.com
Dow Jones fusing qual, quant and data to deliver new insights
Dow Jones fusing qual, quant and data to deliver new insights

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Rupert Thurlow
Rupert Thurlow, photo 1
Rupert Thurlow, photo 2
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Location

New York, New York