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Rushika Maheshwari

Strategist

Rushika Maheshwari is a seasoned Brand Strategist with a passion for unraveling the 'why' behind human behavior to create purposeful brands. She delves into the intersection of human truth and cultural realities to unlock valuable insights that drive impactful behavior, influence culture, and spark movements.

Rushika pursued a diverse educational journey, earning a Master's degree in Designing, Branding, and Advertising from Ecole intuit.lab, a Master's degree in Branding and Brand Strategy from the School of Visual Arts, and a Bachelor of Business Administration (BBA) in Finance from Narsee Monjee Institute of Management Studies.

Throughout her career, Rushika Maheshwari has held key roles in prominent organizations, including her current position as a Senior Strategist at Plum Insights & Strategy. She has previously worked as a Strategist at Plum Insights & Strategy, a Freelance Strategist at Nucleus Strategy, a Culture Strategy Consultant at Anti/Anti, a Trend Analyst at Now Plus One, a Teaching Assistant for the Meaning of Branded Objects at the School of Visual Arts, a Brand Strategist + Designer as a Freelancer, a Graphic Designer at Skarma, and gained invaluable experience as a Risk and Treasury Intern at KPMG India.

Rushika Maheshwari
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Location

Mumbai, Maharashtra, India