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Russ Armstrong

Revenue Leader | 5x VP Sales | Cofounder | GTM Specialist

Russ Armstrong is the Vice President of Sales and Marketing at Avanti Software Inc., based in Toronto, Ontario, Canada.3 He is a go-to-market leader, coach, mentor, and storyteller with a passion for building go-to-market strategies for growing teams in the B2B SaaS space.12

With nearly a decade of experience in the capital market sector, Russ worked as a global institutional sales executive, handling responsibilities such as sales, business development, client relationships, trading, hedging, and P&L.1 In 2014, he transitioned to entrepreneurship by founding Limelight Platform, a venture-backed marketing platform for automotive manufacturers.1

Prior to joining Avanti, Russ helped scale the go-to-market strategies for two venture-backed technology companies in the finance and customer experience verticals.1 His expertise lies in achieving goals through strong leadership, technology, and analytics.1

At Avanti, Russ was drawn to the company's culture of innovation and the opportunities for growth.1 He leads the Sales & Marketing team, bringing his proven track record and passion for solving customer problems.12

Outside of work, Russ enjoys playing golf and spending quality time with friends and family.1

Highlights

Jan 22 · iza.co
Russ Armstrong - VP of Sales and Marketing at Avanti Software Inc ...
Aug 1 · avanti.ca
Meet Our Leadership Team - Avanti Software
Meet Our Leadership Team - Avanti Software

Related Questions

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What makes Russ Armstrong's go-to-market strategy unique?
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What inspired Russ Armstrong to pivot to entrepreneurship in 2014?
Russ Armstrong
Russ Armstrong, photo 1
Russ Armstrong, photo 2
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Location

Toronto, Ontario, Canada