Sign In

Russel Lilly

CEO, Ice Cream North America at Unilever

Russel Lilly is a prominent executive in the ice cream industry, currently serving as the CEO of Ice Cream North America at Unilever. His career at Unilever has seen him take on significant leadership roles in the company's ice cream division.

Professional Background

Lilly's current position is General Manager of North American Ice Cream at Unilever, a role he assumed in July 2022.5 Prior to this, he held the title of Vice President of Unilever Ice Cream North America.1 His responsibilities include overseeing Unilever's ice cream operations and strategy in the North American market.

Contributions to the Industry

Under Lilly's leadership, Unilever has been at the forefront of ice cream innovation and market expansion:

  1. Product Innovation: Lilly has been instrumental in introducing new flavors and product lines to meet consumer demands. He emphasizes the importance of consumer insights in driving meaningful ice cream innovation.1

  2. Market Growth: The North American ice cream market, under Lilly's purview, has shown significant strength, with sales exceeding $12 billion annually.1

  3. Digital Initiatives: Lilly has been involved in expanding Unilever's ice cream presence in the digital space, including partnerships with delivery platforms and the development of virtual storefronts like The Ice Cream Shop.23

  4. Innovative Delivery Methods: He has supported initiatives like the partnership with Robomart, which allows consumers to hail a mobile ice cream store, demonstrating a commitment to reaching consumers through novel channels.3

Industry Perspective

Lilly is known for his forward-thinking approach to the ice cream business. He has stated, "As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy".1 This philosophy underscores his commitment to keeping Unilever at the cutting edge of the ice cream industry.

Russel Lilly's LinkedIn profile can be found under the username russel-lilly-7915283, where professionals can connect with him and follow his career updates.45

Highlights

Aug 8 · linkedin

Last week marked one year since the addition of Yasso to our Ice Cream portfolio. I’m so proud of everything the team has accomplished over the past year, from the “I Scream” campaign featuring Ross Mathews to the launch of new Real Fruit innovations and the deliciously revamped Yasso Sandwiches. Yasso has continued its impressive growth this summer as it expands its breadth of distribution and brings in new, loyal households with its ridiculously better frozen snacks.

We're excited for the future of the brand and the long runway ahead of us. What a team! Kelsey Gill, Abby Maxwell, Lisa Vortsman, Bentley King, Stephen Bodmer, Daan Westdijk and countless others...

Jun 28 · linkedin

It’s been a busy summer already for many of our Unilever Ice Cream brands, especially for our Breyers team. Earlier this month, Breyers announced that Bernadette Peters was teaming up with the brand once again – three decades after her iconic Breyers ads originally aired.

82% of Americans 55+ think it’s time for the anti-aging conversation to include what makes you feel youthful, not just what makes you look youthful. That’s why Breyers put a fun new twist on the meaning of “Anti-Aging Cream” - and it’s nothing more than delicious Breyers CarbSmart.

The response to the campaign has been incredible and is a testament to the power of creative, breakthrough thinking. Thank you to our many teams who brought it to life!

Bentley King, Lisa Vortsman, Tracy Shepard-Rashkin, Shane Kolpon, Abby Maxwell

https://lnkd.in/dknBTHYZ

Related Questions

What are some of the innovative ice cream products Russel Lilly has introduced?
How has Russel Lilly's leadership impacted Unilever's ice cream sales?
What trends is Russel Lilly focusing on for future ice cream innovations?
How does Russel Lilly's strategy differ from other ice cream companies?
What is the significance of the partnership between Unilever and ASAP?
Russel Lilly
Russel Lilly, photo 1
Russel Lilly, photo 2
Add to my network

Location

New York, New York, United States