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Russell Robertson

Freelance Designer at Freelancer

Russell Robertson is an award-winning Designer and Executive with a wealth of experience in leading consultants, corporate teams, and start-ups across renowned brands like Philips, LG, Polk, Timex, Baxter, Unilever, Cuisinart, Hughes, and iHome.

During his tenure at iHome, Russell successfully led global teams and played a pivotal role in increasing market share for a $150M company. He collaborated closely with the CEO and Marketing teams, influencing brand and package development strategies to elevate commodity products with a fresh, holistic approach.

His expertise extends to directing the smartphone accessories business, pioneering new design languages for emerging IoT smart home devices, Wi-Fi/BT gadgets, luxury speakers compatible with Alexa, Google, and Siri, WeatherTough (waterproof and shockproof) speakers, wireless charging devices, vanity mirrors, and sleep therapy products.

Russell's responsibilities included spearheading strategic design, UI/UX enhancements, and engineering evaluations that contributed to the development of over 100 consumer electronics products under his leadership.

In the past, Russell was involved with Hybrid Product Design, a user-centered innovation and engineering consultancy. He also served as a Professor at Pratt Institute, teaching professional practices, conceptual drawing for Industrial Design, and product and transportation design. Additionally, Russell held roles as the IDSANYC Chair and design patent lecturer at the NYC Bar.

He gained recognition as an automotive influencer for The Design Trust for Public Space’s Initiative, 'Designing the Taxi,' which was featured in prestigious publications like the New York Times, Playboy, Rides Magazine, Newsweek, Design Boom, and Wired Magazine. His Mini Modal Taxi project was exhibited and highlighted at Parson’s School of Design and the 2007 NY Auto Show.

With a strong background in design, management, and research, Russell has contributed his skills to leading consultancies and corporate staffs such as Insight PD, 4Sight, Ecco, and Philips Eindhoven Group.

Russell Robertson's specialties lie in guiding creative vision and user research to align with business objectives, creating strategies, products, and experiences that drive innovation, enhance brand awareness, and establish strong identities. He excels in implementing sketching, CAD, and cross-functional tactics, while also mentoring mid-level staff to retain top performers. Russell has led innovation pitches, design strategy workshops, expert panel discussions, and directed research initiatives for IoT products and FDA pathway plans. He is also noted as an inventor and patent assistant.

Highlights

Jun 21 · Atlas Obscura
Meet the Man Recreating Air Travel’s Most Glorious Meals - Atlas Obscura
Apr 26 · Atlas Obscura
18 Places to Discover Innovation in Roosevelt Island and NYC - Atlas Obscura
Russell Robertson
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Location

Brooklyn, New York