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Russell Wallach

Global President at Live Nation

Russell Wallach is a prominent figure leading Live Nation Entertainment's Media and Sponsorship division, specializing in connecting brands with fans through live music experiences worldwide.

With over 600 employees under his guidance, Russell forges impactful marketing partnerships with renowned brands across Live Nation's vast network, which covers 49 countries, 50,000 concerts annually, 5,000 touring artists, 300+ venues, and 250+ global festivals.

Partnerships with Live Nation offer brands access to engage with 145 million fans surrounding highly anticipated live music events.

Russell Wallach's team has curated award-winning campaigns for top brands like Coca-Cola, Mastercard, Citi, Bacardi, and others, while also spearheading investment collaborations with startups such as Liquid Death, TURN, and about-face to enhance fan experiences in the live music realm.

Prior to his role at Live Nation, Russell excelled in executing major integrated sponsorship agreements within the entertainment and sports industries, including securing naming rights for stadiums and arenas at Clear Channel Entertainment, SFX Entertainment, and ProServ.

He holds a Bachelor of Science degree in Sports Management from the University of Massachusetts in Amherst.

Russell Wallach
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Location

New York, New York, United States