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Ruth Burr Reedy
Technical SEO, Web Analytics Expert, SEO Thought Leader
Professional Background
Ruth Burr Reedy is a distinguished SEO expert and innovative people manager based in Oklahoma City, Oklahoma. With a career spanning numerous roles within the digital marketing space, Ruth has consistently demonstrated her passion for search engine optimization and her talent for leadership. Her enthusiasm for improving digital marketing efforts through data-driven SEO techniques has made her an influential figure in the industry.
Throughout her career, Ruth has held a variety of prominent positions including her most recent role as Acting CEO of UpBuild, a digital marketing agency where she cultivated her leadership style and honed her strategic thinking skills. During her tenure at UpBuild, she also served as the Vice President of Strategy and Director of Strategy. Ruth's experience leading teams to success is complemented by her expertise in SEO, underscoring her capability to blend data analysis with effective team management.
Before her work with UpBuild, Ruth held several key roles in the SEO arena. She was the Senior SEO Manager at Houzz, where she focused on enhancing organic search performance. Her journey in SEO began at SEOmoz, known today as Moz, where she was both the Inbound Marketing Lead and later the Lead SEO. In these roles, she developed her acumen in managing complex SEO strategies while advocating for best practices in web analytics.
Education and Achievements
Ruth's educational background has played a crucial role in shaping her career trajectory. She earned a Bachelor of Arts (BA) in Theatre/Theater from Whitman College. Although her degree was in a field distinctly different from her current endeavors, the creative skills honed during her studies continue to serve her well in her communications and advocacy within digital marketing. Furthermore, her foundational education at Issaquah High School offered her a base from which her diverse interests could flourish.
Outside of traditional education, Ruth has consistently sought out opportunities for professional growth and community engagement. She has recognized the importance of being active in industry advancements, which has led her to speak at highly regarded conferences, including MozCon, Ungagged, TechSEOBoost, and SMX Advanced, sharing her insights on SEO and data analytics. She was even honored as a Top SEO Expert You Should Be Following by Search Engine Land, further affirming her status as a significant thought leader in the field of SEO.
Achievements
Ruth Burr Reedy's achievements are numerous and impactful, particularly in the areas of SEO and team development. One of her standout contributions to the industry is her ability to demystify data analytics and empower businesses to make informed decisions backed by clean, actionable insights. Her belief that "great digital marketing starts with great data" has driven many organizations to adopt more robust data governance practices.
Ruth is not only recognized for her technical SEO expertise but also for her remarkable capacity to mentor and develop talent within her teams. She understands the importance of creating supportive environments that foster learning and growth, and she takes immense satisfaction in aiding others in navigating their career paths successfully.
Her rich work history includes vital positions in dynamic agencies and organizations, allowing her to build a diverse skill set that complements her SEO specialization. Whether leading a team as a Senior Manager of Search Marketing at GameHouse or nurturing client relationships as a Client Manager at Point It, Ruth's versatility and commitment to excellence shine through at every stage of her career.
