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Ruth Presslaff

Enterprise Sales at Second Street

Ruth Presslaff is not the Vice President of Marketing at Presslaff Interactive Revenue, but rather the founder of the company.14 She is a data expert and entrepreneur with extensive experience in email marketing and database management for media companies.12

Ruth Presslaff's career highlights include:

  1. Founding Presslaff Interactive Revenue, a technology and marketing company focused on email and database marketing for media companies in the U.S. and Canada.45

  2. Overseeing the sending of over a billion emails to millions of opted-in listeners, viewers, and readers.1

  3. Working with major broadcast companies and small market publishers to build lucrative databases and implement email marketing strategies.1

  4. Selling her company to Ceridian, buying it back two years later, and running it successfully for 20 more years.1

  5. Selling her company to Second Street Media in 2017 and continuing to consult on first-party data opportunities.1

  6. Serving as the Board President of Mentoring and Inspiring Women in Radio (MIW) from 2020 to 2024.36

Ruth Presslaff is known for her expertise in database marketing and is a sought-after speaker at industry conferences. She is also an active mentor and board member of MIW.1 As of January 2025, Ruth will be transitioning from her role as MIW Board President to Past President, with Sheila Kirby taking over as the new President.3

Highlights

Apr 10 · rbr.com
MIW Ready To Transition From Presslaff To New Leader | Radio ...
Apr 10 · radioink.com
Ruth Presslaff To Step Down As MIW Board President - Radio Ink
Ruth Presslaff To Step Down As MIW Board President - Radio Ink
Jan 1 · radiomiw.com
Ruth Presslaff Bio - Mentoring & Inspiring Women in Radio

Related Questions

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Ruth Presslaff
Ruth Presslaff, photo 1
Ruth Presslaff, photo 2
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Location

Torrance, California