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Ryan Allis

A professional with certifications in life coaching and notable honors from Harvard and Tech4Obama.

Ryan Allis is a prominent entrepreneur and investor, currently serving as the CEO and Founder of Coinstack Partners, a boutique advisory firm that specializes in assisting web3 startups, particularly in the crypto and SaaS sectors, with raising venture capital. Under his leadership, Coinstack Partners has successfully raised over $110 million for its clients and publishes a popular newsletter on digital assets with a substantial subscriber base.14

Allis has a rich history in the tech industry, having co-founded iContact, a leading email marketing company, in 2002. He served as its CEO until its acquisition in 2012 for approximately $169 million. During his tenure, iContact grew significantly, reaching 300 employees and generating $50 million in annual revenue.123

In addition to his work with Coinstack, Allis is the Chairman and Founder of Hive Global, a network aimed at connecting purpose-driven leaders to tackle global challenges. He has also held various advisory roles, including serving as a Board Member and CEO Advisor for Tatango, a successful mobile messaging company.12

Allis's educational background includes an MBA from Harvard Business School and studies at the Massachusetts Institute of Technology and the University of North Carolina at Chapel Hill. He has also been involved in philanthropic efforts, including serving as a founding member of the Global Entrepreneur Council for the United Nations Foundation.123

Highlights

Jul 23 · linkedin

Making Digital Ads Profitable (Part 2)   This is part two of a series on setting up digital ads for businesses.    Two Ways to Calculate CAC:

I find it helpful to calculate CAC (Customer Acquisition Cost) monthly in two different ways:   1️⃣ Ad CAC: Total ad spend divided by the number of customers acquired from ads during that period. 2️⃣ Overall CAC: Total sales and marketing costs divided by all customers acquired during that period.   For our SaasRise clients, we scale up campaigns that pay back in 12 months or less (with a target of 6 months) and achieve an LTV ratio of 6:1 or better. We scale down campaigns that don’t meet these performance standards.   Achieving these key ratios means that for every dollar spent on ads, you should generate at least $6 in lifetime revenue. For example, if you have an ACV (Annual Contract Value) of $10,000, you should aim for a customer acquisition cost of $5,000 (or up to $10,000 if you have a strong balance sheet and want rapid growth).   As shown below, we are currently breaking even on our ad spend in just 1.25 months of subscription revenue, making it an obvious decision to continue increasing our ad spend.   We are very transparent about our metrics, as we use them to help our community learn. As illustrated in the graphic below, we’ve grown SaasRise from an ARR (Annual Recurring Revenue) of $1.2M to $2M over the last six months. Not bad at all.   In the next post, we will delve into the second most common mistakes in setting up paid ads which focuses on "Setting Up Ad Tracking & Conversion Attribution."

You can join our community for SaaS CEOs and Founders with $1M to $100M in ARR on the SaasRise website.

Comment below to let me know if you are calculating your CAC (Customer Acquisition Cost) to invest in Sales & Marketing.

#DigitalAdvertising #PaidAds #SaaSMarketing #CustomerAcquisition #CAC #LTV #ROI #AdTracking #ConversionAttribution #BusinessGrowth #SaasRise

Jul 15 · linkedin

We've learned a lot managing $50M in B2B SaaS ad spend. Here are some of our lessons learned. Today, we cover the four most common mistakes when setting up digital ads and the best ways to calculate Customer Acquisition Cost (CAC). This is part one of a ten part series in how to properly set up digital ads for your business and make them very profitable. See the full article below...

#growth #ads #digitalads #saas #b2b #gtm #customeracquisition #CAC #saasmetrics

Related Questions

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Ryan Allis
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Austin, Texas, United States