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Ryan Barker
CEO and Founder at BERA
Ryan Barker is an innovative business leader and brand strategist who is currently the CEO and Founder of BERA (Brand Equity Relationship Assessment).13 Here are some key details about his background and career:
Professional Experience
Ryan Barker founded BERA in January 2014 and has been leading the company since then.1 BERA is a global SaaS company that provides a predictive brand technology platform to help organizations measure, manage, and maximize their customer relationships.3 The company's AI-powered platform aims to quantify and predict the impact of brand on current and long-term business value.1
Before founding BERA, Barker had an extensive career in brand strategy and marketing:
- EVP of Marketing & Decision Analytics at Vision Critical (2012-2014)1
- SVP Director of Brand Strategy at BrandAsset Consulting/Y&R Brands (2000-2012)1
- Associate Director of Strategic Incite Group at BBDO (2003-2004)1
Education
Barker holds degrees from:
Expertise and Vision
Ryan Barker is known for his expertise in brand strategy and his innovative approach to measuring brand equity. He founded BERA after 15 years in brand consultancy at WPP, with the goal of helping organizations understand the impact of brand on business and maximize brand power.2
Under Barker's leadership, BERA has developed technology that aims to solve a critical issue in marketing: the inability to quantify and predict the impact of brand on current and long-term business value.1 The company's platform provides real-time insights and predictive intelligence to guide decisions that lead to brand performance and business value.3
Barker emphasizes the importance of connecting brand metrics to financial performance, especially in times of economic pressure. He advocates for a more holistic approach to brand measurement that goes beyond traditional market research methods.4
Ryan Barker's work at BERA is focused on revolutionizing how brands are measured, managed, and maximized, with the goal of helping marketers justify their investments and drive both short-term and long-term growth.4

