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Ryan Dearlove
Founder at Chit Chat Agency
Ryan Dearlove is a seasoned digital marketing professional with a decade of experience in search marketing, social advertising, chatbots, and analytics.
He holds a BCs in Software Development from Leeds Beckett University and has a background in Software Development, Website Design, Graphic Design, and Film Design from California State University-Sacramento.
Ryan is the Founder of Chit Chat Agency and has previously held roles as Co-owner & Operations Director at Visibilis, and as an SEO Executive at Bloom Agency and Latitude.
Highlights
Meta's share price soared yesterday (up 100% YoY), propelled by a strategic emphasis on artificial intelligence and business messaging. This milestone underscores a pivotal shift in how businesses connect with customers.
Messenger, Instagram DMs and WhatsApp are no longer just communication tools. They are powerful platforms for businesses to engage with their audience. With billions of active users, these apps offer a vast playground for businesses to connect, engage, support, and sell.
Click-to-message ads - these are not your ordinary ads. These ads are a goldmine for businesses looking to boost conversions, click-to-message ads bridge the gap between advertising and direct communication. Imagine a customer seeing your ad and starting a conversation with you right there and then. It's personal, immediate, highly effective and when coupled with a chatbot/automation, it becomes remarkably scalable.
The vast majority of our clients investing in social ads solely use the click-to-message ad format.
If your business isn't already leveraging these powerful tools on Meta, now is the time to start.
The featured image word cloud showcases the primary phrases emphasised during Meta's earnings call for Q4 2023. #DigitalMarketing #Messaging #AI #Meta #BusinessGrowth #Innovation #CustomerEngagement #MarketingStrategy
Around 3 years ago I developed the worlds first AI powered virtual cheese connoisseur for a leading cheese brand in the US.
I used Google Dialogflow and a number of other tools to bring the project to life. It worked and continues to work incredibly well 🧀
The advancements in social messaging and of course AI since then have been astonishingly rapid and groundbreaking. That project would have been a lot easier today!
Of course, AI isn't always required in bot builds because some chatbots can serve their purpose by following pre-defined rules and decision trees without the need for natural language processing capabilities.
But the trend is pretty clear.
Last year approximately 60% of our chatbot builds on Messenger, Instagram & WhatsApp included some form of NLP or AI this year that's increased to around 80%.
#ai #instagram #language #nlp #chatbots #chatgpt #messenger #chatmarketing
