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Ryan Granner

Director Digital Audio at ESPN

Ryan Granner is the Director of Digital Audio Operations at ESPN. Here are some key points about his role and contributions:

Role at ESPN

  • Granner is responsible for overseeing the digital audio operations, which includes managing podcast metrics, audio content distribution, and ensuring compliance with industry standards.

Industry Contributions

  • He has been instrumental in ensuring that ESPN's podcast metrics are accurately measured and reported. For instance, he confirmed that both RawVoice and Podtrac, two different measurement platforms, were measuring virtually the same data, although they had different methods and results before they became IAB certified.1

Advocacy for IAB Standards

  • Granner emphasized the importance of adhering to IAB (Interactive Advertising Bureau) standards for podcast measurement. He noted that RawVoice provided the most accurate download measurements compliant with IAB standards because it had access to ESPN's server logs.1

Predictions and Insights

  • In 2018, Granner predicted several trends in the podcasting industry, including the impact of Apple Analytics and NPR’s Remote Audio Data (R.A.D.) project on the industry. He expected these tools to influence show structure, lengths, and advertising strategies.2

Public Presence

  • Granner is active on social media and has been quoted in various industry publications, sharing his insights and expertise on digital audio and podcasting trends. His LinkedIn username is indeed @ryangranner.

Related Questions

What are Ryan Granner's main responsibilities at ESPN?
How has Ryan Granner's career evolved in the digital audio industry?
What are some notable projects Ryan Granner has led at ESPN?
How does ESPN measure podcast success under Ryan Granner's direction?
What are Ryan Granner's thoughts on IAB certification vs. compliance?
Ryan Granner
Ryan Granner, photo 1
Ryan Granner, photo 2
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Location

Bristol, Connecticut