Sign In

Ryan Hobson

Partner at Align BI

Ryan Hobson is the President and Co-Founder of Align BI, a company specializing in business intelligence consulting and analytics services.12 He brings extensive expertise in marketing investment optimization and improving ROI through advanced data science approaches.1

Career Highlights

  • Align BI: Co-founded in March 2021, focusing on B2B media mix modeling and marketing budget optimization.1
  • Adobe: Worked for nearly 9 years in various roles, including:
    • Group Manager, Marketing and Customer Analytics (2017-2021)
    • Group Manager, Enterprise Marketing Operations (2015-2017)
    • Manager, Demand Generation (2012-2015)1

Expertise

Ryan specializes in:

  • B2B media mix modeling
  • Marketing investment optimization
  • Data-driven budget allocation
  • Marketing analytics and ROI improvement1

Education

  • Master's degree in Data Science from the University of Wisconsin (2016-2019)
  • MBA in Marketing from Brigham Young University Marriott School of Business (2010-2012)
  • Certificate in Statistical Analysis with R Programming from the University of Washington (2014-2015)
  • Bachelor's degree in Communications (advertising) from Brigham Young University - Idaho (2000-2006)1

Ryan's experience combines marketing expertise with advanced data science skills, allowing him to develop sophisticated models for marketing measurement and optimization.1

Highlights

Dec 12 · cbinsights.com
Align Bi - CB Insights
Oct 1 · alignbi.com
Ryan Hobson - Align BI
May 3 · alignbi.com
Align BI: Home
Jan 1 · align.bi
Align your real estate data, focus where it counts
Aug 1 · dnb.com
ALIGN BI LLC Company Profile | Competitors, Financials & Contacts

Related Questions

What inspired Ryan Hobson to transition from Adobe to Align BI?
How does Ryan Hobson's experience at Adobe influence his approach at Align BI?
What are some specific success stories from companies using Align BI's media mix model?
How does Align BI's media mix model differ from traditional attribution models?
What challenges did Ryan Hobson face when implementing media mix models at Adobe?
Ryan Hobson
Ryan Hobson, photo 1
Ryan Hobson, photo 2
Add to my network

Location

South Jordan, Utah