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Ryan Hogg

Sr. Enterprise AE at Affinio

Ryan Hogg is a dedicated professional currently working as a Sr. Enterprise Account Executive at Affinio, with a background in SaaS, sales, marketing, data analytics and viz.

He holds a Bachelor of Business Administration (BBA) in Business/Economics from the Royal Military College of Canada and a B. Comm in Accounting and Entrepreneurship, Summa Cum Laude, from the Sobey School of Business at Saint Mary's University.

Ryan's career journey includes roles such as Director, Agency Development, Senior Account Executive, and Account Executive at Affinio. Prior to this, he was a Venture for Canada Fellow, Global Business Services Consultant at IBM, Staff Accountant at KPMG, and an Officer Cadet (Intelligence Officer) at the Canadian Armed Forces.

His expertise spans across various sectors including SaaS, sales, marketing, data analytics, people management, history, and sports, showcasing his diverse skill set and interests.

Highlights

Feb 13 · linkedin

Marketing & PR teams have a huge blindspot in their social toolkits...let me explain 👇

Historically, consumers talked about brands & cultural trends via static posts & images - namely on platforms like Twitter, Reddit, Facebook, and Instagram.

And for over a decade and a half (shoutout to the pioneers at Radian 6 here in Atlantic Canada 🇨🇦), social listening tools have been built and continually evolved to help brands monitor & understand conversations happening across these mediums & platforms.

Now though, everything has changed.

Short-form video is the new medium. TikToks, Shorts, and Reels now dominate our feeds and capture our attention. This is especially true for Gen Z and younger audiences.

Every single company I speak with knows this.

The number one thing I hear from brands: "video is a massive focus for us, but it's a huge blindspot for us"

Now, video is "no longer just another strategy. It is the strategy." (Credit to Marci Raible who I stole this quote from 🙂)

Video listening (what we're coining it here at Tubular) is the next evolution of social intelligence that will empower brands to understand not only what consumers are saying across emerging video platforms - but also understand what (and who) they're watching.

For my part, I personally couldn't be luckier to work with early adopters like Angela Palladino at Walmart - a highly regarded pioneer in the social intelligence field helping advance the practice.

#socialintelligence #sociallistening #socialmedia #consumerinsights #video #tiktok #youtube #shorts #reels

Ryan Hogg
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Location

Canada