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Ryan Kanterman

SVP, Strategic Measurement Partnerships at InMarket (NinthDecimal Acquisition)

Ryan Kanterman is currently the SVP of Measurement Sales Architecture at InMarket.1 In this role, he manages a team of subject matter experts for the Measurement/Attribution product suite, helping customers optimize their media and grow revenue.1

Prior to his current position, Ryan held various senior roles in measurement and strategic partnerships at NinthDecimal.2 His career history also includes experience in:

  • Sales and marketing coordination at Silverjet Aviation Limited
  • Account management at JiWire
  • Strategic planning at McCann Erickson1

Ryan has been with InMarket (previously NinthDecimal) since 2008, playing a key role in the company's measurement initiatives.2 He holds a Bachelor's degree in Marketing and Psychology from NYU.1

In his current capacity, Ryan is actively involved in InMarket's partnerships and measurement solutions. He has shared updates about InMarket's collaborations with major platforms like Snapchat, TikTok, and Reddit for measuring the real-world impact of advertising campaigns using InMarket's Lift Conversion Index (LCI).345

Highlights

Dec 11 · inmarket.com
InMarket Launches Incremental Sales Lift for the Automotive Industry ...
Nov 12 · inmarket.com
Reddit and InMarket Announce Partnership for Real-World ...
Oct 5 · theorg.com
Ryan Kanterman - Svp, Measurement Sales Architecture at InMarket
Ryan Kanterman - Svp, Measurement Sales Architecture at InMarket
Sep 30 · prnewswire.com
TikTok Partners with InMarket to Measure the Real-World Impact of ...
Sep 30 · inmarket.com
TikTok Partners with InMarket to Measure the Real-World Impact of ...
Aug 20 · theorg.com
Leadership Team - InMarket - The Org
Leadership Team - InMarket - The Org
Aug 2 · martech360.com
Snap Inc. Partners with InMarket to Measure the Real-World Impact ...

Related Questions

What are Ryan Kanterman's main responsibilities at InMarket?
How has Ryan Kanterman's career evolved over the years?
What are some notable partnerships Ryan Kanterman has been involved in?
What is the Lift Conversion Index (LCI) and how does it work?
How does Ryan Kanterman's background in marketing and psychology influence his work?
Ryan Kanterman
Ryan Kanterman, photo 1
Ryan Kanterman, photo 2
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Location

New York, New York, United States