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Ryan Schwartz

MBA Candidate at NYU Stern

Ryan Schwartz is a former educator and entrepreneur who is currently working in venture capital while pursuing his Master of Business Administration degree in New York City. He has a diverse educational background, having studied at Scarsdale High School, Scarsdale Senior High School, and Northfield Mount Hermon School. Ryan holds a Bachelor of Arts in Public Policy and Philosophy from Duke University and is currently pursuing his MBA at NYU Stern School of Business.

Highlights

Jul 25 · linkedin

Yesterday over 700 CPG executives and investors had the distinct pleasure of hearing from Leo Feler on topics ranging from Fed cuts Ferrero Rocher during his 'State of the US Consumer' address.

Here were my 3 takeaways from Dr. Feler's presentation:

  1. The ‘New Normal’ is not just here; it’s everywhere  Covid reset the board for good. Female participation in the labor market is at an all-time high. Work from home (WFH) has stabilized at around 30% of the US workforce. Consumers' lives and shopping behaviors are more fragmented than ever before. It’s never been more important to have a dynamic omnichannel view of your shopper.
  1. Gen-Z and Boomers are….actually a lot alike? Gen-Z is no longer coming, they are here: about to overtake Boomers as a percentage of the US workforce and age into their prime earning (and spending years). Across the total store there are negligible differences between the two groups’ spending behavior but within any category it can vary widely. How will Gen-Z buying behavior impact your brand or category?

  2. Brand-building for a multicultural audience is table stakes Over 14% of the US population is foreign-born, at or near an all-time historical high, with half of that population coming from Central or South America. Today, that audience commands more than $2T in spending power and projections only expect that number to increase. How are you reaching out to these new and nuanced US consumers?

Unfortunately, there is no recording available which is a shame because it was a banger of a webinar! Tune in to Numerator for future opportunities to hear from Leo and other CPG thought leaders. Or DM me with any questions.

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Ryan Schwartz
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Location

New York, New York