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Ryan Seaver
Director of Sales at Bidtellect: Powering Smarter Advertising
Professional Background
Ryan Seaver is a distinguished professional in the sales and digital marketing landscape with extensive experience in driving business growth and cultivating client relationships. Currently serving as the Director of Sales for the Southwest region at Bidtellect, Ryan has honed his leadership and strategic planning skills in various key roles throughout his career. He has a proven track record of delivering results and transforming sales strategies to meet the ever-evolving needs of the digital marketing space.
Before his tenure at Bidtellect, Ryan made significant contributions to Epsilon as the Director of Digital Data Partnerships. In this vital role, he was responsible for managing partnerships that leveraged data-driven insights to enhance marketing performance for clients. Ryan's expertise in digital marketing and partnership development has been instrumental in building success for those organizations he has engaged with, aiding them in navigating the complex landscape of digital advertising.
Ryan's career trajectory includes pivotal roles across several innovative companies, such as Digilant, where he served as Sales Director for the Rocky Mountain region, and Teads, where he was an Account Executive. He also brought his talents to TubeMogul, Inc. and SpotX, functioning as an Account Executive in both organizations, where he effectively connected advertisers with high-quality digital inventory.
Also noteworthy is his experience as the Social Product Manager at Cadreon, where Ryan managed product development that aligned with emerging social media trends in advertising. Additional roles at Brandscreen and Network Operations at Oracle-Datalogix further solidify Ryan's diverse and robust background in online marketing and sales.
Education and Achievements
Ryan's academic background is foundational to his professional success. He graduated with a Bachelor's Degree in Business Administration from the prestigious University of Colorado Boulder, specializing in Marketing, Economics, and Philosophy at the Leeds School of Business. This blend of disciplines not only equips him with a strong marketing acumen but also an analytical perspective, allowing him to devise innovative solutions to complex problems.
In addition to his undergraduate education, Ryan has pursued further educational opportunities through Coursera, earning verified certificates in Design Thinking for Business Innovation, New Models of Business in Society, and Personal Branding at the University of Virginia Darden School of Business. These credentials emphasize his commitment to lifelong learning and staying ahead in an industry characterized by rapid changes and new trends.
Notable Achievements
Throughout his career, Ryan Seaver has achieved numerous milestones that highlight his effectiveness and versatility in roles. His ability to adapt to varying market conditions and identify opportunities has driven profitability for the companies he has worked at. This reflects in his success in establishing strong business partnerships and nurturing collaborative relationships with clients. By understanding their needs, Ryan has been able to customize approaches that deliver high-impact outcomes.
Ryan's role at Bidtellect demonstrates his leadership capabilities, as he guides his sales team towards meeting set targets and fostering a winning culture. His previous positions allowed him to gather invaluable insights into market dynamics and digital strategies, making him a sought-after expert in sales leadership and digital marketing. Ryan's passion for marketing innovation and business strategy continues to inspire those around him, making him a valuable asset in any organization he serves.
Highlights
Frndly TV added two new channels with the addition of MeTV Toons and Dabl to its lineup. MeTV Toons is a new 24/7 network dedicated to classic cartoons. Dabl airs a lot of classic UPN shows like The Parkers, Sister Sister, Girlfriends, and Moesha. Both networks are now live on Frndly TV.
22% of US digital media experts consider digital video to be one of the media types most vulnerable to fraud, per a study from Integral Ad Science and YouGov, while Connected TV (CTV) has advantage over other digital ad publishers.
US CTV ad spend will grow by 18.8% this year to reach a total of $28.75 billion, per the EMARKETER March 2024 forecast. Intermediaries are often necessary in CTV because of how complicated the supply chain is, but the increase in players presents risks for fraud. The result is lost ad spend to fees along the way. As CTV ad spend increases, more ad budgets could go to waste.
Along with protecting ad dollars for brands and for publishers, these proposed steps will also benefit consumers. "Premium content needs to continue to receive investment," said Dave Helmreich, Chief Commercial Officer at Innovid.
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