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Sabina Ellahi

Head of PR & Communications at Sephora UK | Ex-Charlotte Tilbury, Shiseido

Sabina Ellahi is a prominent public relations professional and brand strategist currently serving as the UK Head of PR & Communications at Sephora. She took on this role on May 28, 2023, after departing from her position as the Global Head of PR at Charlotte Tilbury Beauty, where she had been responsible for consumer communications since May 2022 .12

Professional Background

Ellahi has over 15 years of experience in the PR sector, working in both New York and London. Her career includes significant roles at various prestigious companies:

  • Founder of Sabai Communications, where she develops communication strategies for emerging beauty and lifestyle brands.
  • Interim Director of Integrated Communications at Shiseido, managing PR for their Designer Fragrances portfolio.
  • Previously held positions at LVMH's Make Up For Ever, EX1 Cosmetics, and several PR agencies representing brands like Dr. Jart and NYX Cosmetics .12

Education

Ellahi holds a Bachelor of Arts in Journalism from the University of Delaware and a Master of Arts in Brands, Communication & Culture from Goldsmiths, University of London, where she graduated with distinction. Her dissertation focused on the influence of social media beauty influencers .12

Skills and Contributions

In her new role at Sephora, Ellahi aims to enhance the brand's presence in the UK market, which has recently seen a renewed interest following Sephora's re-entry into the region. She has expressed enthusiasm about contributing to Sephora's growth and establishing it as a beloved beauty community in the UK .2

Overall, Sabina Ellahi's extensive experience and strategic vision position her as a key player in the beauty industry's public relations landscape.

Highlights

Jun 3 · linkedin

A few weeks ago was my last day at Charlotte Tilbury Beauty after 2 magical years. It still feels surreal (especially on the heels of launching a new fragrance collection), but it was incredible journey to be a part of a team that repeatedly delivered record-breaking results across each category, skyrocketing to be the most electrifying, buzziest beauty brand in just 10 years. I have never seen fandom for a beauty brand like this! But most of all, it was an honour to have worked alongside some of the most brilliant people I have met in my career. I will be cheering for you from the other side!

That being said, I'm so excited to be joining SEPHORA UK as their new Head of PR & Communications, helping supercharge their growth in the UK market after making such a splash with its entry in the region just less than two years ago. See you in stores!!!

https://lnkd.in/eZjKQzwk

May 24 · linkedin

Before the PRWeek Global Awards ceremony last week, Steve Barrett and I sat down to chat about what stood out to us from the notable finalists and winners, as well as the two big winners of the night: "Padvertising For Change" by Porter Novelli for Campaign of the Year and Weber Shandwick taking home the coveted Global Agency of the Year award.

A little piece of professional news from my side was revealed in this podcast as well...😊 More to come on that shortly!

Related Questions

What are Sabina Ellahi's key achievements at Charlotte Tilbury Beauty?
How did Sabina Ellahi transition from the US to the UK in her career?
What strategies did Sabina Ellahi implement at Shiseido?
What makes Sabina Ellahi's approach to PR unique?
How has Sabina Ellahi's background in journalism influenced her PR career?
Sabina Ellahi
Sabina Ellahi, photo 1
Sabina Ellahi, photo 2
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Location

London, England, United Kingdom