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Sabrina Sarmiento

Festival Marketing Manager at Goldenvoice

Sabrina Sarmiento is the Director, Talent at Goldenvoice.2 In 2021, she was the Executive Assistant to Goldenvoice CEO Paul Tollett and Brand Manager for Stagecoach.1 She joined Goldenvoice in 2017 as part of the Festival Marketing department.1 Before Goldenvoice, Sarmiento worked at Los Angeles-area radio stations and did a lot of promotions with Goldenvoice.1

In 2019, Sarmiento assisted Stacy Vee as her Executive Assistant and with Stagecoach booking, while also working as Paul Tollett’s assistant on Coachella booking and maintaining her Stagecoach Brand Manager responsibilities.1 Memorable moments in 2019 included Los Tucanes de Tijuana’s debut at Coachella, Blackpink’s performance at Coachella’s Sahara tent, and Lil Nas X and Billie Ray Cryus taking the stage during Diplo’s Stagecoach set.1

Stacy Vee, VP Talent at Goldenvoice, says of Sarmiento, "When I first met her, she was still working at KROQ but was full of passion for country music – she absolutely lit up when sharing ideas".1 Vee also appreciates Sarmiento’s attitude, desire to learn, and confidence, and notes that agents and managers love her.1

Highlights

Aug 16 · news.pollstar.com
NextGen 2021 - Pollstar News
Aug 14 · news.pollstar.com
Sabrina Sarmiento, Goldenvoice - Pollstar News
Sabrina Sarmiento, Goldenvoice - Pollstar News

Related Questions

What are some of the most memorable moments Sabrina Sarmiento has experienced while working at Goldenvoice?
How did Sabrina Sarmiento transition from working at radio stations to her role at Goldenvoice?
What challenges did Sabrina Sarmiento face during the pandemic while working at Goldenvoice?
How does Sabrina Sarmiento balance her multiple roles at Goldenvoice?
What impact did Sabrina Sarmiento have on the 2019 Coachella and Stagecoach festivals?
Sabrina Sarmiento
Sabrina Sarmiento, photo 1
Sabrina Sarmiento, photo 2
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Location

Los Angeles, California