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Sahar Saidi

Founder & CEO at LUS Brands • Canada's Top 40 Under 40 Honouree (2020) • Winner of RBC Women of Influence Award in Startup Category (2020)

Sahar Saidi is the founder and CEO of LUS Brands, a Toronto-based beauty company launched in 2017.13 LUS, which stands for "Love Ur Self," is a direct-to-consumer e-commerce brand that specializes in hair care products for curly hair.24

Sahar's entrepreneurial journey began after facing challenges in the traditional job market, despite having 15 years of work experience and a Global Executive MBA from the University of Toronto's Rotman School of Management.6 In response, she founded LUS Brands with less than $100,000 in start-up capital.6

Under Sahar's leadership, LUS Brands has experienced significant growth:

  1. The company earned $1.3 million in sales in its first year.6
  2. In the second year, it grew by 750%.6
  3. By 2020, LUS Brands had shipped over 1 million bottles of product worldwide.1
  4. The company has attracted high-profile investors, including Y Combinator, Comcast Ventures, and Sound Ventures (co-founded by Ashton Kutcher).13

Sahar's success with LUS Brands has garnered recognition. She was a finalist for the 2020 RBC Canadian Women Entrepreneur Awards in the Start-Up category7, and LUS Brands was ranked as one of Canada's fastest-growing companies in 2020 by Maclean's and Canadian Business Magazine.5

Sahar's business philosophy emphasizes transparency, open communication, and a focus on empowering women to embrace their natural features.45 Her company's mission is to encourage self-love and acceptance, which is reflected in the brand name and product line.24

Highlights

Sahar Saidi - WrapWomen
How Sahar Saidi built LUS Brands into an eight-figure business in…
Sahar Saidi | Financial Post
Meet Sahar Saidi, Founder and CEO of LUS Brands
Jun 10 · ourcrowd.com
LUS Brands Company Profile: Overview and Full News Analysis

Related Questions

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Sahar Saidi
Sahar Saidi, photo 1
Sahar Saidi, photo 2
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Location

Toronto, Ontario, Canada