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Saikala Sultanova
UA & Growth at Product Madness
Saikala Sultanova is a seasoned marketing professional with extensive experience in user acquisition and growth within the gaming industry. As of now, she holds the position of Senior Director of User Acquisition & Growth at Product Madness, a leading developer of social casino games in Europe. She previously worked in this role from February 2020 until December 2021, where she was instrumental in driving user acquisition strategies for various free-to-play slot apps.1
Professional Background
- Current Role: Senior Director of User Acquisition & Growth at Product Madness.
- Previous Positions:
- VP of Growth at DREST (February 2022 - July 2023), where she focused on scaling the luxury fashion gaming platform.12
- Director of User Acquisition, Mobile at Ubisoft (July 2017 - February 2020), contributing to the marketing strategies for renowned gaming franchises.1
- Head of User Acquisition at Space Ape Games and various roles in marketing and user acquisition at companies like Miniclip and Plumbee.1
Education
Saikala holds a Master's degree from BPP University and has completed a leadership program at HEC Paris. She also earned a Bachelor of Science from the Academy of Tourism.1
Skills and Interests
She is known for her creativity, data-driven approach, and multilingual capabilities, which have enabled her to excel in advertising and marketing within the competitive landscape of mobile gaming.1 Saikala is an active member of the UA Society, a global organization focused on mobile app growth, where she engages with other industry leaders to share best practices.1
Saikala Sultanova's career reflects a strong commitment to advancing user acquisition strategies in the gaming sector, making her a notable figure in this field.
Highlights
🎙️ Join me, Adam Smart and Piyush Mishra for a live 'In the Sandbox with...' episode!
🌟 We'll discuss the vital role of Ad Creatives in User Acquisition and innovative strategies in this era of mobile privacy evolution.
🤝 We'll tackle the importance of cross-team collaboration in evolving creative strategies that can shape successful gaming ventures.
📆 Join us on Monday, 22 Jan at 14:10 GMT!
https://lnkd.in/gGVAWWDX #useracquisition #adcreatives #gamingindustry #innovationinmarketing #livepodcast #pgc #mobilemarketing
📣 I’m happy to share that I’ve started a new position as SVP of Marketing at Ace Games! I am thrilled to join the vision to make games that are played by everyone around the world ❤️
