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Salima Lalani

MBA Candidate, Kellogg School of Management - Brand Management at Mars, Inc.

Salima Lalani is the Sr. Associate Brand Manager for Mars Ice Cream at Mars, Inc.1 She is also a Kellogg MBA graduate.1 Lalani describes herself as a "naturally curious, data nerd" who enjoys using analytics, insights, and storytelling.1 Her professional interests include problem-solving, delivering presentations, and working with Excel.1

Lalani's experience includes:

  • Designing brand turnaround strategies1
  • Building consumer packaged goods (CPG) portfolios in the confectionery and frozen treats categories via product launches1
  • Facilitating the launch of a better-for-you (BFY) brand, KIND Frozen1
  • Digital commerce marketing and strategy1
  • Macro trends and foresights projection and analysis1
  • Treating and snacking category insights1
  • Creating research plans and conducting primary research1
  • Project management1
  • Price & mix analysis1
  • Annual planning and financial forecasting, and profit and loss (P&L) management1
  • Auditing, control, and governance1

Before her current role, Lalani held positions at Mars as a Consumer & Market Insights (CMI) Manager for Standalone Businesses and in Wrigley Seasonal Category Finance.1 Earlier in her career, she worked at Grainger in various analyst roles and interned at Wm. Wrigley Jr. Company and Vorsevi, S.A.1

Lalani holds an MBA from Northwestern University's Kellogg School of Management (2021) with majors in Strategy, Marketing, and Managing Organizations, as well as a B.S. in Business from Indiana University's Kelley School of Business (2012) with majors in Finance & International Business and minors in Spanish & Non-Profit Management.1 She is fluent in Urdu and has ten years of experience with Spanish.1

Highlights

Jun 25 · cnbc.com
Mars candy looks to grow ice cream business with factory investment

Related Questions

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Salima Lalani
Salima Lalani, photo 1
Salima Lalani, photo 2
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Location

Chicago, Illinois