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Sally Burtt-Jones
B Corp & Sustainability Consultant, B Leader, Co-Chair B Local Kent, Ocean Activist, Mentor
Sally Burtt-Jones is a Senior B Corp & Impact Consultant (Associate) at Greenheart Consulting, where she specializes in guiding businesses through the B Corp certification process. With over 20 years of experience in business development and marketing, particularly in media and technology sectors, she transitioned to focus on sustainability in 2019. Her previous roles include significant positions at notable organizations such as The Guardian and Rakuten, where she honed her skills in partnership development and strategic marketing.12
Professional Background
- Founder of 11 TwentyTwo Ltd: Sally established this independent consultancy aimed at helping businesses align growth with sustainable practices and reduce their environmental impact.1
- B Leader: She is certified as a B Leader with B Lab UK, actively mentoring businesses on sustainability strategies and the B Impact Assessment.1
- Educational Credentials: Sally has completed courses at the Cambridge Institute of Sustainability Leadership and holds certifications in GRI Sustainability Reporting and Carbon Management. Her academic background includes studies in Business Sustainability Management at the University of Cambridge.2
Areas of Expertise
- Sustainability Strategy: Sally focuses on decoupling business growth from negative environmental impacts, advocating for circular economy principles.
- Stakeholder Engagement: She enjoys collaborating with various stakeholders within organizations to drive sustainable practices and improve social responsibility.12
- Consulting Services: At Greenheart Consulting, she provides tailored support for businesses seeking B Corp certification, offering insights into best practices and strategic improvements.12
Personal Interests
Outside of her professional pursuits, Sally is an ocean activist, campaigning against sewage pollution in waterways. She enjoys outdoor activities such as swimming and paddleboarding, often accompanied by her rescue dog, Charlie.2


